Major Brands Join ONDC to Revolutionize India’s E-Commerce Market

The Open Network for Digital Commerce (ONDC) is reshaping India’s e-commerce landscape with its open, transparent platform, connecting buyers and sellers directly. Unlike traditional platforms, ONDC eliminates intermediaries, allowing sellers to reduce transaction costs, improve customer relationships, and reach a broader audience. By enabling small and medium-sized enterprises (SMEs) to tap into a large consumer base, ONDC levels the playing field for businesses of all sizes.

ONDC's decentralized infrastructure covers multiple sectors, including food delivery, mobility, shopping, hotel bookings, and travel, empowering businesses to interact with customers across India. With its focus on transparency and security, ONDC utilizes Distributed Ledger Technology (DLT) to ensure immutable and secure transactions.

Top brands like Hindustan Unilever (HUL), ITC, Nestlé, PepsiCo, and Godrej Consumer Products are leveraging ONDC to expand their market reach. For example, HUL plans to reduce reliance on major e-commerce platforms, gaining better control over its brand and customer relationships. Nestlé, with its diverse portfolio, is keen to build stronger customer connections through ONDC’s open infrastructure, while PepsiCo aims to boost sales and gain valuable customer insights.

ONDC also provides access to supply chain services, making it easier for businesses to streamline logistics and reduce operational costs. This benefits buyers by offering a wider variety of products, better price options, and faster deliveries from local sellers. The platform’s personalized recommendations also enhance the shopping experience, helping customers find exactly what they need.

The platform’s growing appeal is evident with more companies jumping on board, including Dabur India, Marico, UPL, and Tata Chemicals. These brands aim to not only reach new markets but also support local communities and businesses. By focusing on sustainability and ethical practices, ONDC is aligning with the values of these leading brands.

Looking ahead, ONDC is set to become a major player in India’s e-commerce scene, expected to account for 20% of the market by 2025, connecting over 100 million sellers and 1 billion buyers. The initiative promises to reduce monopolies, create new job opportunities, and revitalize local economies, especially in rural areas. With the Indian government’s support, ONDC is on its way to transforming India’s e-commerce market, making it more inclusive, affordable, and accessible.