Paper Boat Parent Hector Beverages Names Zepto’s Sharath Kumar as AVP Marketing – Platform Head
Hector Beverages hires former Zepto Director Sharath Kumar as AVP Marketing - Platform Head to scale brand growth, channel strategy, and consumer engagement for Paper Boat.
Sandhya
Hector Beverages, the parent company behind India’s popular beverage and foods brand Paper Boat, has appointed Sharath Kumar as AVP Marketing – Platform Head. The company officially announced his appointment via a LinkedIn post.
"We're thrilled to welcome Sharath Kumar as our new AVP Marketing - Platform Head at Hector Beverages! Here's to building stronger brands, creating meaningful consumer connections, and unlocking new possibilities for growth, together," the company announced.
The strategic leadership hire underscores Hector Beverages’ commitment to accelerating brand presence, scaling retail and platform marketing, and deepening connections with new-age consumers across diverse channels.
Bridging Quick-Commerce Agility with FMCG Expertise
Sharath Kumar brings over eight years of rich cross-functional experience spanning premier quick-commerce platforms and legacy FMCG brands.
- Zepto (2+ Years): Held the post of Director, managing high-growth categories across chocolates, biscuits, bakery, and confectionery. He was instrumental in driving market share through data-backed pricing models, quick-commerce promotions, and category innovation.
- Dabur India: Played a crucial role in expanding the company's food portfolio by developing GTM (Go-To-Market) strategy, widening distribution networks, and establishing emerging product lines.
His background offers a rare synergy between high-speed digital commerce Execution and traditional, large-scale FMCG distribution networks.
Driving Commercial Growth and Consumer Engagement
As AVP Marketing – Platform Head, Kumar will focus on aligning Hector Beverages’ overarching brand marketing strategy with performance targets, platform visibility, and emerging channel opportunities.
"His ability to connect consumer insights with commercial strategy, identify emerging opportunities, and translate them into impactful marketing initiatives will be a valuable addition to our team," stated Hector Beverages. "As we continue to grow our portfolio and deepen our connection with consumers, Sharath's cross-functional experience and understanding of both brand building and business performance will be instrumental in shaping our marketing priorities, unlocking new growth opportunities, and driving sustainable business impact."
