Amazon MX Player Celebrates Indian Entrepreneurs in New ‘Made in India’ Campaign
Amazon MX Player has launched a campaign featuring leading Indian entrepreneurs and Jim Sarbh to celebrate innovation, resilience and homegrown success stories ahead of the release of Made in India: A Titan Story.
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MX Player, an Amazon company, has launched a new campaign film celebrating Indian innovation and entrepreneurship. The film uses the stories of some of India’s most successful founders to challenge long-standing doubts about India’s ability to create world-class businesses.
The campaign released as a high-impact prelude to its upcoming original series Made in India: A Titan Story, opened the film with a cinematic montage led by actor Jim Sarbh, who voiced the sort of doubts and criticism that many Indian entrepreneurs have faced in the past.
The film then brings together a diverse group of founders and business leaders who recount the scepticism once directed at their industries before highlighting the success stories that followed. The narrative pivots around the message, “But India can. And India did.”
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Founder Spotlight:
The entrepreneurs featured are Gaurav Khatri of Noise, Ankur Warikoo of WebVeda, Pavan Guntupalli of Rapido, RS Sodhi of Amul, Jitendra Chouksey of Fittr, Parul Gulati of Nish Hair, Sandeep Engineer of Astral, Pawan Kumar Chandana of Skyroot Aerospace, Shashank Mehta of The Whole Truth Foods, Abdul Majeed of Hamdard Laboratories and Diipa Büller-Khosla of inde wild.
The film’s appearances are celebrating successes in areas such as consumer technology, education, mobility, dairy, health and fitness, beauty, manufacturing, space technology and clean-label food products.
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The campaign also parallels the startup founders of today with Xerxes Desai, the man behind Titan and the inspiration for Made in India: A Titan Story. The film is an attempt to connect India’s first generation industrialists with the new generation of entrepreneurs. It shows how India’s innovation has evolved through the decades.
The campaign has been rolled out across Amazon MX Player’s digital and social platforms and has sparked conversations around entrepreneurship, resilience and the growth of homegrown brands.
