Masaba Gupta Becomes First Indian Designer to Collaborate With Virat Kohli’s One8
Masaba Gupta has become the first Indian designer to collaborate with Virat Kohli’s One8, bringing together fashion, sport and culture in a landmark partnership.
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Designer and entrepreneur Masaba Gupta has partnered with Virat Kohli’s lifestyle brand One8, becoming the first Indian designer to work with the sportswear and athleisure label.
The collaboration is a major tie-up combining sport, style and entrepreneurship and brings together two of the biggest names from Indian fashion, business and popular culture.
Masaba is known for creating one of India’s most recognisable fashion brands. Over the years, she has spread her wings across various industries, be it beauty, entertainment and business. The partnership with One8 is another feather in her growing cap.
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Commenting on the association, Masaba Gupta said, “I’ve always been drawn to brands that have a clear point of view, and One8 is one of them. It’s built on ambition, discipline and the belief that you can keep pushing boundaries, values that resonate deeply with me. I’m excited to join the One8 family and be part of a brand that is shaping a new chapter for Indian sportswear and culture.”
The collaboration comes at a time when Masaba continues to gain recognition on the global stage. In 2026, she represented India as the only Indian designer at the RLC Fashion Summit in Milan and was also honoured at the Forbes India W-Power 2026: Frames of Influence event.
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Cricketer Virat Kohli founded One8 on the principles of performance, discipline and self-improvement. The brand offers a mix of sportswear, apparel, footwear and accessories that marry function with contemporary design.
The partnership merges the worlds of fashion and sports culture with Kohli's performance-driven brand philosophy and Masaba's distinct creative vision. Industry observers see the partnership as a sign of the growing clout of homegrown brands and personalities in defining India’s emerging lifestyle and sportswear space.
