Hindware Taps Gaurav Kapoor, Sarthak Ahuja for Creator-Led Campaign
Hindware has launched its #TwoVoicesOneUpgrade campaign, partnering with Gaurav Kapoor and Sarthak Ahuja to engage aspirational and premium homebuyers through creator-led storytelling across its Hindware and Queo brands.
SociapaHQ
Stand-up comedian Gaurav Kapoor and finance creator Sarthak Ahuja have come together for a new creator-led campaign #TwoVoicesOneUpgrade by Hindware to highlight different segments of its bathware portfolio.
The campaign uses the individual audience appeal of the creators to communicate various brand propositions for Hindware and its premium bathware brand, Queo.
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Creator-Led Storytelling:
As part of the initiative, Kapoor was partnered with Hindware and Ahuja with Queo. The campaign will be launched via Instagram Reels, published on the creators’ individual social media channels.
Kapoor’s content is derived from his signature stand-up comedy style, with crowd interactions and observations around everyday household conversations and family dynamics. Conversely, Ahuja’s reel targets aspirations around home upgrades and premium living, using his insight-led content format to engage audiences interested in design and long-term value.
The campaign is an expression of Hindware’s intention to connect creators with certain mindsets of consumers. Kapoor’s content targets aspirational homes and regular conversations around home improvement, while Ahuja’s association with Queo is to cater to consumers looking for premium, design-led bathroom experiences.
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Audience Relevance:
Arunima Yadav, Vice President and Head of Marketing, Hindware Bathware & Tiles, commenting on the campaign said, "We chose the creators not on the basis of reach but audience relevance.
“We didn’t start with a follower count. We started with a question: who does our consumer trust, and why? Gaurav's comedy is rooted in the same aspirational Indian households, home conversations and everyday realities that Hindware has been part of for decades,” she said.
Speaking about Queo’s collaboration with Ahuja, Yadav added that his audience naturally aligns with consumers who value design, aspiration and thoughtful decision-making when creating premium living spaces.
According to the company, the campaign is designed to reach consumers through creators whose audiences closely mirror the positioning and target consumers of both brands, while reinforcing the role of creator-led storytelling in influencing home improvement and lifestyle purchase decisions.
