Protean's 'Apni Kahaani ka Hero' Campaign Brings Pankaj Tripathi to the Forefront

Protean eGov Technologies Limited has launched a heartwarming new campaign, "Apni Kahaani ka Hero," featuring actor Pankaj Tripathi. The initiative celebrates India’s Digital Public Infrastructure (DPI) and the everyday heroes who use it to overcome obstacles and fulfill their aspirations. The campaign reflects Protean’s journey from its NSDL eGov identity to becoming a pivotal enabler in citizens' lives.

The 3-minute, 50-second film showcases Pankaj Tripathi narrating stories of ordinary Indians turning their dreams into reality with the help of Protean’s digital tools like PAN, NPS, and Vidyasaarathi scholarships. Conceptualized by Ogilvy, the film combines lighthearted moments, nostalgia, and ambition to highlight DPI’s impact on social and financial inclusion.

Protean’s MD & CEO, Suresh Sethi, emphasized how DPI bridges gaps, ensuring every citizen, even in remote areas, has equal opportunities. Actor Pankaj Tripathi added that he was amazed by DPI's influence and proud to represent Protean, calling himself both a customer and ambassador of the brand.

This campaign positions Protean as a digital partner essential to India’s masses, aligning with its tagline: “Protean: Impacting Everyone, Every Day.”