Flipkart Partners Netflix to Offer Free Mobile Plan for Plus Members

Flipkart has teamed up with Netflix to offer Flipkart Plus members a Netflix Mobile Plan every month with their regular shopping, without needing a separate subscription or bundled recharge.

The benefit is live from today and it is a first in India’s e-commerce market that a Netflix subscription can be earned by shopping in the day-to-day routine, rather than a separate purchase or bundling with another service.

The partnership combines shopping and entertainment into one loyalty offer, a sign of changing consumer expectations, particularly from younger, digital-first audiences.

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Loyalty Rewards:

The companies said Gen Z consumers are increasingly valuing experiences, as well as savings, making loyalty programmes that offer lifestyle benefits more relevant than traditional transactional rewards.

This programme allows customers to redeem a month of Netflix Mobile by hitting monthly shopping milestones through their purchases which are already part of their routine across Flipkart, Flipkart Grocery and Flipkart Minutes.

The companies said the initiative has been created to help the customers in metros and tier 2 and tier 3 cities by rewarding everyday purchases rather than driving incremental spends.

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Strategic Partnership:

On the partnership, Ravi Iyer, Chief Financial Officer and Senior Vice President – Strategic Partnerships, Flipkart said, “This partnership is a reflection of the growing role of grocery and quick commerce in customers’ shopping habits.

“As grocery, daily essentials and quick commerce become a more meaningful part of how customers shop, we see a significant opportunity to make those everyday interactions more rewarding. "Four orders a month is already a natural shopping pattern for many of our customers and this partnership turns that everyday behaviour into access to world-class entertainment," he said.

Iyer added that customer loyalty is increasingly shifting to experiences that matter to consumers. “Partnering with Netflix is our way of delivering exactly that. “Yet another step in the evolution of Flipkart Plus as we continue to build a programme that provides real value for our customers across more facets of their everyday lives,” he said.

“India remains one of our most important entertainment markets,” said Laurent Uguen, Vice President, APAC Partnerships – Business Development, Netflix. “Flipkart is woven into the fabric of day-to-day shopping for millions of Indians and together we are providing Flipkart Plus members a simple, rewarding way to unlock one month of Netflix Mobile through their monthly shopping milestones. "This is Netflix’s first e-commerce partnership in India and is an example of the kind of consumer-first collaborations we want to build," he said.

The partnership would help Flipkart increase the value proposition of its loyalty program, Plus, and Netflix to reach more people by tapping into the shopping habits of consumers.