Tag: Marketing News

Campaigns
boAt Uses Vijay Mallya Lookalike to Promote New Slazer Trimmers

boAt Uses Vijay Mallya Lookalike to Promote New Slazer...

boAt has launched a new ad featuring a Vijay Mallya lookalike to promote its Slazer...

Industry
Horlicks Launches Ready-To-Drink Milkshakes For Gen Z Consumers

Horlicks Launches Ready-To-Drink Milkshakes For Gen Z Consumers

Horlicks has entered the RTD beverage category with a new milkshake range and launched...

Analysis
Apis India Q4 Net Profit Rises 27% To ₹10.35 Crore; FY26 Revenue Climbs 11%

Apis India Q4 Net Profit Rises 27% To ₹10.35 Crore; FY26...

Apis India reported a 27.31% rise in Q4 FY26 net profit to ₹10.35 crore, while annual...

Campaigns
Servotech Renewable Launches ‘Raho Roshan, Bina Tension’ Ad Campaign With Sonu Sood

Servotech Renewable Launches ‘Raho Roshan, Bina Tension’...

Servotech Renewable has launched its ‘Raho Roshan, Bina Tension’ campaign featuring...

Industry
Green Gold Animation Launches FAST Channel On Samsung TV Plus

Green Gold Animation Launches FAST Channel On Samsung TV...

Green Gold Animation has launched Green Gold TV on Samsung TV Plus, bringing its...

Analysis
LinkedIn User Reimagines Popular Brands Through Everyday Indian ‘Jugaad’

LinkedIn User Reimagines Popular Brands Through Everyday...

A LinkedIn post by Vrinda Vardhan reimagining everyday Indian household hacks through...

Campaigns
Coca-Cola Rolls Out Soccer Ball-Shaped Bottles Ahead of FIFA World Cup 2026

Coca-Cola Rolls Out Soccer Ball-Shaped Bottles Ahead of...

Coca-Cola has introduced limited-edition soccer ball-shaped bottles as part of its...

Campaigns
Go Colors Launches MostlySane Collection With Prajakta Koli

Go Colors Launches MostlySane Collection With Prajakta...

Go Colors has launched a new campaign featuring Prajakta Koli to promote its MostlySane...

Campaigns
VIP Industries Unveils ‘Travel VIP’ Campaign, Launches Three New Luggage Collections

VIP Industries Unveils ‘Travel VIP’ Campaign, Launches...

VIP Industries has launched its ‘Travel VIP’ campaign and unveiled three new luggage...

Industry
Maharashtra FDA Seizes ₹73 Lakh Medicines In Crackdown On Misleading Ads

Maharashtra FDA Seizes ₹73 Lakh Medicines In Crackdown...

Maharashtra FDA seized medicines worth over ₹73 lakh, including Patanjali-linked...

Industry
Anushka Sharma Backs Agilitas Sports, To Launch One8 Yoga With Virat Kohli Brand

Anushka Sharma Backs Agilitas Sports, To Launch One8 Yoga...

Anushka Sharma has acquired a minority stake in Agilitas Sports and will help launch...

Campaigns
Plum BodyLovin’, Myntra Beauty Roll Out ‘Summer On Wheels’ In Mumbai

Plum BodyLovin’, Myntra Beauty Roll Out ‘Summer On Wheels’...

Plum BodyLovin’ and Myntra Beauty have launched ‘Summer On Wheels’, a moving experiential...

Industry
Puma, Zomato, Myntra Among Brands Reacting To RCB’s IPL Title Win

Puma, Zomato, Myntra Among Brands Reacting To RCB’s IPL...

RCB’s IPL title win triggered a wave of real-time marketing, with brands including...

Campaigns
Licious Says ‘Mother of All Momos’ Campaign Reached 18.54 Million Consumers

Licious Says ‘Mother of All Momos’ Campaign Reached 18.54...

Licious said its ‘Mother of All Momos’ campaign reached 18.54 million consumers...

Campaigns
PepsiCo India Launches Sting Classic Kick, Expands Energy Drink Portfolio

PepsiCo India Launches Sting Classic Kick, Expands Energy...

PepsiCo India has launched Sting Classic Kick and rolled out a new campaign featuring...

Campaigns
SAPPE Launches Global Mogu Mogu Campaign At THAIFEX 2026

SAPPE Launches Global Mogu Mogu Campaign At THAIFEX 2026

SAPPE unveiled its FUNNIVERSE strategy at THAIFEX 2026, launching a new global campaign...