Virat Kohli’s One8 Brings Karan Aujla On Board for Delhi Event
Virat Kohli’s lifestyle brand One8 is set to host a special event in Delhi on June 21 featuring Punjabi singer Karan Aujla, bringing together sport, music and lifestyle under one platform.
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Two of India's most influential personalities from sports and music, cricketer Virat Kohli and Punjabi singer Karan Aujla, will soon be seen sharing the stage at a special event in Delhi on June 21, bringing together the two for Virat Kohli's lifestyle brand One8.
The event, scheduled to be held at the Yashobhoomi Convention Centre in Dwarka has already created a lot of buzz across the social media with an announcement from Kohli that saw Aujla as part of the brand-led experience.
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Kohli and Aujla Join Forces:
The partnership was announced with a social media post showing Kohli and Aujla standing side-by-side on a massive stage in front of a sea of people. The duo wore black T-shirts with the numbers 1 and 8 on them as part of a campaign for One8.
“Welcome Karan, the stage is ours. Kohli posted the announcement and wrote, "21st June, Delhi.
The post soon went viral on the internet with fans expressing excitement over the coming together of one of India’s biggest sporting icons and one of Punjabi music’s most popular global stars.
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One8 Expands Beyond Sports:
The main attraction of the event is One8, Kohli’s lifestyle brand which he has developed in partnership with Puma. Since its inception, the brand has gone from a sportswear-centric brand to a lifestyle brand with offerings in apparel, footwear, fragrances and hospitality with the One8 Commune restaurant chain.
The new event is a reflection of the brand’s increasing focus on culture, entertainment and youth engagement, taking its appeal beyond cricket and fitness.
The June 21 event is a mix of sport, fashion, lifestyle and entertainment and capitalises on the influence of both Kohli and Aujla with young audiences.
Kohli is one of India’s most recognisable sporting personalities and Aujla has garnered a huge fan following through his music and live performances, making the collaboration a meeting of two powerful cultural forces.
