Superdry Launches FIFA World Cup 2026 Collection in India, Unveils #WearYourGame Campaign
Superdry has launched its FIFA Official Licensed Products Collection in India ahead of the FIFA World Cup 2026, accompanied by the #WearYourGame campaign celebrating football fandom and style.
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Superdry has launched its FIFA Official Licensed Products Collection in India, bringing a limited-edition range inspired by the world's biggest football tournament to fans and fashion enthusiasts across the country.
Combining football fandom with the latest in contemporary streetwear, the collection includes a selection of country-inspired jerseys and a premium athleisure range designed to celebrate the spirit of the global sporting spectacle.
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Tribute to Football Nations:
At the head of the collection is a tribute series of seven country jerseys, reimagined in Superdry’s signature design language and detailing.
The jerseys are paired with a luxe athleisure capsule inspired by football culture, aimed at consumers who want to show their love of the sport on match days and in everyday settings.
The brand claims the collection is for moments from kick-off, celebrations and post-match gatherings, revealing the influence of football beyond the stadium.
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#WearYourGame Campaign Goes Live:
Superdry has launched a campaign called #WearYourGame to help kick off the range, celebrating the passion, energy and emotions of being a football fan.
The campaign film shows some fan experiences, highlighting how the support for a team can become an extension of personal identity and culture.
Through rapid-fire storytelling and kinetic visuals, the film captures the power of football to bring communities together and create moments of collective ecstasy that extend well beyond ninety minutes.
The collection is being positioned at the intersection of sport, fashion and lifestyle, with the FIFA World Cup representing a massive cultural moment globally.
The launch forms part of a wider trend of apparel brands creating football-inspired collections to appeal to not just sports fans, but consumers looking for limited-edition fashion tied to major sporting events.
Superdry is fusing its own design aesthetic with official FIFA licensing to create items that will appeal to both football fans and style seekers.
