Ray-Ban Names Ranveer Singh as India Brand Ambassador; Partners with Meta to Drive Smart Eyewear Era
Ray-Ban signs Ranveer Singh as its first Indian brand ambassador, teaming up with Ray-Ban Meta to blend iconic style, AI innovation, and self-expression.
Sandhya
A Convergence of Heritage, AI Tech, and Pop Culture
In a strategic move targeting India’s evolving luxury and consumer tech landscape, eyewear giant Ray-Ban has officially appointed Bollywood actor Ranveer Singh as its first brand ambassador for India. The association marks a landmark chapter for the brand, uniting Ray-Ban’s decades-long heritage of individual expression with Meta’s wearable AI technology to launch a new era of smart eyewear.
Singh’s long-standing creative synergy with Meta makes him a natural fit for the partnership, positioning Ray-Ban Meta at the intersection of lifestyle fashion and real-time connectivity.
Redefining Everyday Convenience Through Smart Eyewear
The integration of Ray-Ban Meta smart glasses aims to elevate how consumers interact with technology on the move. Designed to blend seamlessly into daily routines, the AI-powered frames allow users to manage busy schedules, build habits, and stay connected without needing to constantly pull out a smartphone.
The partnership reinforces a central message: technology and high fashion can coexist effortlessly without compromising individual style or authenticity.
“Style is About Instinct and Freedom”: Ranveer Singh on the Collaboration
Speaking on his association with the brand, Ranveer Singh highlighted the alignment between his personal ethos and Ray-Ban’s global legacy:
"Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember. Style, for me, has never been about following a fixed formula — it is about instinct, mood, and having the freedom to express every version of yourself.
A combination of these iconic styles and cutting-edge technology with Ray-Ban Meta makes this partnership feel so natural. Ray-Ban’s incredible legacy of people who have done things their own way, along with Meta’s vision of building AI glasses for everyone — I’m excited to be a part of that story in India."
The Campaign: Frame Your True Self
To roll out the partnership, Ray-Ban is launching a multi-channel campaign capturing Singh’s signature energy, expressive style, and penchant for reinvention. Moving across rich cinematic visuals and modern silhouettes, the campaign showcases how classic Ray-Ban frames and next-generation Ray-Ban Meta glasses act as natural extensions of modern individuality.
Under the tagline "Frame Your True Self," the brand aims to inspire Indian consumers to embrace personal expression, experiment without hesitation, and view the world through their own authentic lens.
