Apollo Tyres Celebrates Women Cricketers’ Journeys in New ‘Har Safar Mein Dum Hai’ Campaign
Apollo Tyres has launched a new ‘Har Safar Mein Dum Hai’ campaign featuring Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma and Renuka Singh, celebrating their journeys to the top.
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Apollo Tyres has launched a new chapter of its long-running ‘Har Safar Mein Dum Hai’ campaign highlighting the journey of India’s women cricketers and the challenges they faced to reach the international stage.
The tyre maker, which is the principal sponsor of the Indian National Cricket Teams, has released a film featuring Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma and Renuka Singh. The campaign celebrates the dedication, sacrifice and resilience that defined their careers long before they ever put on the national jersey.
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Check out the campaign here:
Spotlight on the Road to Success:
The film takes us back to pivotal moments in the players’ early lives and highlights the challenges they faced in chasing their cricketing dreams.
Some of the stories are of Shafali Verma cutting her hair short to be able to enter boys’ cricket academies, Harmanpreet Kaur breaking the stereotype, Smriti Mandhana being inspired by her brother, Jemimah Rodrigues practising with boys and Renuka Singh travelling long distances to attend practice.
These stories are Apollo Tyres’ way of celebrating the work that goes on behind the scenes to bring about sporting success.
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Extending the ‘Har Safar Mein Dum Hai’ Philosophy:
Commenting on the campaign, Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres, said the initiative builds on the brand’s long-standing focus on celebrating journeys rather than just achievements.
“‘Har Safar Mein Dum Hai’ has always been about celebrating the journey alongside the destination. As we carry this philosophy forward, with immense pride we share the untold stories of our Women in Blue. Their journeys, filled with courage and conviction, are a source of inspiration for the entire country,” he said.
Kanwar added that the campaign serves as a tribute to the players’ perseverance while reinforcing the company’s support for Indian cricket.
