McDonald’s India-North & East Launches FIFA Meal Range With Collectible Football
McDonald’s India-North & East has launched a FIFA World Cup 2026 meal range featuring McVeggie Dragon and McChicken Dragon burgers along with a limited-edition collectible football.
SociapaHQ
McDonald’s India–North & East has launched a special campaign for FIFA World Cup 2026 which includes a special limited-edition FIFA Meal series that combines unique menu items with collectible football merchandise for fans.
As Official Restaurant Partner of the FIFA World Cup 2026, the quick-service restaurant chain is bringing the tournament experience to consumers through football-inspired meals and limited edition collectibles designed to celebrate the world’s biggest sporting event.
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Collectible Football Takes Centre Stage:
The campaign’s centrepiece is a limited edition mini football, which will be included with every FIFA Meal for a limited period.
Customers can take home a piece of the tournament while enjoying their meal, with the collectible being advertised as a memento for football fans.
The initiative plays into the growing football fandom in India where brands are increasingly leveraging major international sporting events to drive consumer engagement.
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New Dragon-Inspired Menu:
McDonald’s has rolled out a new line of FIFA-themed menu items, offering fresh takes on some of its most popular burgers, as part of the campaign.
They include the McVeggie Dragon and McChicken Dragon, both served with a spicy Chinese-style sauce. The FIFA Meal offering includes the burgers, Honey Chilli Fries and a Coca-Cola.
There are several meal combinations for customers to choose from, including value and extra-value meal options with the collectible football.
The campaign is designed to extend the excitement of the FIFA World Cup beyond the stadium and into restaurants, homes and fan gatherings.
