Fevicol MR Launches Spider-Man Special Edition Packs Ahead of Film Release
Fevicol MR has launched Spider-Man special edition packs with craft tutorials ahead of the release of Spider-Man: Brand New Day.
SociapaHQ
Fevicol MR (a Pidilite Industries brand) has launched four special edition packs inspired by Marvel’s Spider-Man, with an aim to further strengthen its connect with young consumers through a pop culture-led campaign.
Limited edition packs include artwork of Spider-Man and QR codes for craft tutorials, inspiring children and families to do creative activities with Fevicol MR products.
The launch comes ahead of the release of Spider-Man: Brand New Day, and is part of the company’s efforts to create interesting experiences that combine creativity with one of the world’s most popular superhero franchises, the company said.
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Check out the video here:
Marvel Collaboration:
The special edition packs will be available at general retail outlets, modern trade stores and quick commerce platforms.
Commenting on the launch, Kashyap Gala, Senior Vice President, Consumer Products, Pidilite Industries said the brand is always looking for innovative ways to connect with the younger audience.
“We are always looking at ways to connect and engage with our young consumers at Fevicol MR. “Pop culture today is a huge force in shaping newer generations and we are harnessing that energy to create memorable experiences for our audience,” he said.
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Explaining the character choice, Gala added: "And who better than Spider-Man. Through this collaboration, we hope to build a stronger emotional connect with young fans and at the same time continue to deliver the trusted product performance consumers have come to expect from Fevicol MR."
The launch will also strengthen the position of Fevicol MR as a trusted creative partner, as part of Pidilite’s strategy of associating entertainment and pop culture with its art and craft portfolio to make it more relevant to the youth.
