Reckitt Posts Strong India Growth in Q2, Led by Dettol and Distribution Expansion
Reckitt reported strong Q2 growth in India, driven by Dettol, wider distribution and robust demand across key product categories.
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Reckitt, the FMCG major which owns Dettol, Harpic and Durex, saw healthy growth in India in the second quarter of calendar year 2026, driven by robust demand across its Germ Protection, Intimate Wellness and Household Care divisions.
“India delivered high single digit growth during the quarter with flagship brand Dettol benefiting from expanded distribution and improved in-store execution,” the company said.
Kris Licht, Global Chief Executive Officer, Reckitt said, the performance reflected that India continued to be one of the strongest performing markets of the company.
"India continues to perform very strongly, with consistent growth across each of our categories, driven by our loved and trusted power brands, and activated through increasingly smart distribution," Licht said during the company's earnings call.
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Distribution Expansion:
Reckitt said it expanded its distribution footprint in India significantly during the quarter with a double-digit increase in number of towns covered. The improvement was due to an improved sales force automation that enhanced retail execution and increased market reach, the company said.
Licht highlighted the company's approach to the market saying Reckitt has different approaches to building consumer penetration in different markets. "If we think about penetration this is being delivered by our enhanced execution in markets like India and China through very different consumer engagement strategies," Licht said adding that India continues to be an offline-led market.
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The company also said investments in sales force automation have helped lift in-store execution and distribution across the country.
Reckitt said it was optimistic about the outlook for its emerging markets business, such as India.
“In emerging markets, we expect H2 performance to be similar to H1 with broad-based growth across regions along with India and China,” the company said, indicating confidence that demand momentum in India will continue in the second half of 2026.
The performance underscores India's importance in Reckitt's global growth strategy, with the company continuing to invest in distribution, execution and brand strength to drive sustained growth across its core categories.
