Simply Fresh Inspires with #NewYearOldResolutions Campaign

Simply Fresh, the popular edible oil brand from BN Group, has kicked off its latest campaign, #NewYearOldResolutions, urging everyone to revisit unfinished goals before jumping into new ones. This campaign takes a refreshing look at the age-old New Year tradition of making resolutions and flips the script by focusing on accountability and progress.

The heart of the campaign is a heartwarming video featuring a brother-sister duo. In the video, the younger brother innocently asks his sister what New Year resolutions mean. Her candid reply—“They’re promises adults make but don’t always keep”—leads to his thought-provoking question: “If we aren’t going to complete these promises, why make them?” This simple exchange beautifully conveys the campaign’s message, encouraging viewers to reflect on and complete their past commitments.

Kiran Giradkar, the Chief Marketing Officer of BN Group, shared insights about the campaign, saying, “Our aim is to create meaningful content that resonates deeply with society, not just highlight product benefits. Simply Fresh’s storytelling brings a ‘fresh perspective,’ and with #NewYearOldResolutions, we inspire people to revisit past promises and turn them into achievements. It’s about making meaningful progress instead of empty promises.”

The campaign is already making waves across digital platforms and social media channels, capturing attention with its relatable and inspiring narrative. Unlike traditional brand promotions, Simply Fresh has prioritized creating a dialogue about personal growth and accountability.

This initiative also aligns with Simply Fresh’s broader goal of encouraging positive change in its audience’s lives. By promoting the idea of revisiting unfinished resolutions, the brand delivers a powerful message: the New Year should be about purposeful action and not just new beginnings.

So, as the year unfolds, Simply Fresh invites you to ask yourself: What past resolutions are worth fulfilling before creating new ones? Let this be a year of real progress and meaningful achievements.