PharmEasy Returns to TV Advertising with Bold Diagnostics Campaign Push
After three years away, PharmEasy blasts onto television screens with its new diagnostics campaign—spotlighting lab tests, consumer trust, and doorstep convenience at unbeatable prices.
Prakhar
A Triumphant TV Comeback
PharmEasy’s hiatus from TV ads ends with a powerful bang. The fresh campaign positions the healthtech unicorn not just as a medicine delivery app but as a comprehensive diagnostics partner—bringing lab-grade testing right to your living room.
Storytelling That Builds Trust
Each 30-second spot follows real families navigating health checkups—children jittery about blood draws, elders relieved by home-collection ease. Voiceover reassurances and warm visuals humanize medical diagnostics, dissolving fears and boosting confidence.
Multi-Channel Amplification
Beyond prime-time spots, PharmEasy extends its reach with OTT integrations and YouTube preroll ads. QR codes in TV frames link to instant booking portals, marrying传统 broadcasting with today’s click-to-book convenience.
Special Launch Offers
To kickstart viewer action, PharmEasy is offering free home-collection on first diagnostic order and up to 50% off on full-body packages. Limited-time promo codes flash on screen—urging viewers to “Book Today, Breathe Easy Tomorrow.”
Tracking Health and ROI
Marketing metrics teams are fine-tuning reach analyses: TV GRPs, digital click-through rates, and repeat bookings. Early campaign data hints at a 30% rise in new diagnostic users, proof that a strong narrative can heal both minds and margins.
