GoKwik, PayU Bring D2C Shopping to ChatGPT
GoKwik and PayU have launched a D2C shopping experience on ChatGPT, enabling users to discover and buy products without leaving the chat.
SociapaHQ
E-commerce enablement platform GoKwik and digital payments company PayU have partnered to launch a multi-brand direct-to-consumer (D2C) shopping experience on the chat interface of the AI assistant, to allow users to discover, compare and purchase products without leaving the chat interface.
The feature is now live with brands like Hyphen, Beardo and Kilrr and more brands are expected to come on board through the GoKwik ecosystem in the next few months.
The integration enables users to search for products in ChatGPT and complete the entire purchase journey – from product discovery to cart creation, checkout and payment – in one conversation.
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AI Commerce:
The companies said GoKwik powers the commerce layer, which includes product discovery, shopping carts and checkout. PayU provides the payment infrastructure, supporting UPI, credit and debit cards, net banking and digital wallets.
Conversational AI is the new frontier for digital commerce”, commented Chirag Taneja, Co-founder and CEO, GoKwik on the launch.
"Indian D2C built itself on the open web; the next chapter will be built inside conversations. We're bringing every GoKwik brand into ChatGPT with the same intelligent checkout that powers their websites, reaching shoppers where they are already asking questions," he said.
Vineet Sethi, Chief Growth and Marketing Officer at PayU, said the partnership marks a significant step in the evolution of AI-powered commerce.
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"Digital commerce in India is transforming rapidly from search to conversation, and payments infrastructure is central to that shift. Our partnership with GoKwik brings PayU's payment rails into an AI-native shopping experience for the first time at aggregator scale, enabling consumers to move from intent to transaction within a single conversational interface across hundreds of D2C brands," he said.
The companies said GoKwik merchants can make their products available on ChatGPT without requiring additional engineering work or separate integrations, lowering the barrier for brands to adopt conversational commerce.
