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Campaigns
Apple targets India with witty royal-themed “Why Switch to iPhone” campaign for iPhone 17

Apple targets India with witty royal-themed “Why Switch...

Apple has launched a new India campaign showing how iPhone 17 features can quickly...

Business
SBI General Insurance Names Shrish Mahuli as Chief Business Officer

SBI General Insurance Names Shrish Mahuli as Chief Business...

SBI General Insurance appoints Shrish Mahuli as Chief Business Officer to strengthen...

Business
A R Rahman Brings Indian Sound to Royal Albert Hall Stage

A R Rahman Brings Indian Sound to Royal Albert Hall Stage

A R Rahman performs a sold-out orchestral showcase at Royal Albert Hall, blending...

Campaigns
L'Oréal Paris Welcomes Charles Leclerc as Latest Global Brand Ambassador

L'Oréal Paris Welcomes Charles Leclerc as Latest Global...

Charles Leclerc has been named global ambassador for L'Oréal Paris Men Expert line,...

Campaigns
KitKat Teams Up with ‘One Piece’ to Tap Into Growing Anime Fandom

KitKat Teams Up with ‘One Piece’ to Tap Into Growing Anime...

KitKat India has partnered with One Piece for an anime-themed campaign featuring...

Industry
Godrej Industries Unveils New ‘GI’ Logo Identity, Faces Questions Over Design Similarity

Godrej Industries Unveils New ‘GI’ Logo Identity, Faces...

Godrej Industries Group has launched a new corporate “GI” logo as part of its post-split...

Technology
China Seeks to Block Meta from Acquiring AI Startup Amid Regulatory Concerns

China Seeks to Block Meta from Acquiring AI Startup Amid...

China is trying to block Meta from acquiring an AI startup, saying the deal needs...

Campaigns
From Lakmé to Biryani Blues: How brands are turning the Diet Coke shortage into a win

From Lakmé to Biryani Blues: How brands are turning the...

A Diet Coke shortage became a viral moment, with brands like Blinkit and Biryani...

Campaigns
Nike Adidas Nostalgia Strategy Brings Football Legends Back Into Spotlight

Nike Adidas Nostalgia Strategy Brings Football Legends...

Nike and Adidas revisit football legends in new campaigns, using nostalgia to spark...

Campaigns
AI Tricks Industry As Fake Amul Ad Goes Viral Fast

AI Tricks Industry As Fake Amul Ad Goes Viral Fast

A fake AI-generated Amul ad fooled audiences and marketers, highlighting how easily...

Campaigns
Tata Capital Launches ‘Sab Shubh Hoga’ Campaign Celebrating India’s Spirit of New Beginnings

Tata Capital Launches ‘Sab Shubh Hoga’ Campaign Celebrating...

Tata Capital’s Sab Shubh Hoga campaign celebrates Indian traditions of new beginnings,...

Campaigns
Aditya Birla Capital Campaign Sparks Debate on Creative Similarity in Indian Advertising

Aditya Birla Capital Campaign Sparks Debate on Creative...

Aditya Birla Capital’s latest campaign sparks debate over creative similarity in...

Business
The Kerala Story 2 Goes Beyond Set for ZEE5 Premiere on May 8

The Kerala Story 2 Goes Beyond Set for ZEE5 Premiere on...

The Kerala Story 2 Goes Beyond premieres on ZEE5 on May 8, bringing a powerful narrative...

Campaigns
HDFC Life Launches ‘Kal Ka Plan’ Campaign Using Cricket to Promote Financial Security

HDFC Life Launches ‘Kal Ka Plan’ Campaign Using Cricket...

HDFC Life launches Kal Ka Plan campaign using cricket themed storytelling with KKR...

Business
Reliance Meta JV Names Parminder Singh as CEO to Drive Enterprise AI Push

Reliance Meta JV Names Parminder Singh as CEO to Drive...

Reliance and Meta JV appoints Parminder Singh as CEO to lead enterprise AI adoption...

Business
Dabur Appoints Herjit Bhalla as CEO India Business in Key Leadership Move

Dabur Appoints Herjit Bhalla as CEO India Business in Key...

Dabur appoints Herjit S Bhalla as CEO India Business, bringing global FMCG experience...