Brands Spark Creativity in New Year’s Resolution Billboard Banter

As the New Year draws near, resolutions are on everyone’s mind—whether it’s about hitting the gym, eating healthier, or learning something new. But this year, some of India’s most iconic brands have turned the resolution buzz into a hilarious and creative billboard banter campaign.

The campaign takes the mundane concept of New Year’s resolutions and spins it into an engaging, multi-brand conversation. It’s not just about setting goals—it’s about making them fun, inspiring, and relatable. Leading the charge is Upstox, a prominent wealth management platform, which set the tone with a witty billboard in Mumbai:

"Diet me greens add kar diye. Aur green portfolio ka kya?"

The Banter Heats Up

Other brands quickly jumped in to continue the fun. boAt, known for its stylish audio products, encouraged party planners to step up their game with:
"New Year party to rakhli. Par playlist ka kya?"

Asian Paints, the go-to name for home decor, cleverly targeted movie buffs:
"Apne favourite celebrities ki saari movies dekh li. Lekin unke home decor ka kya?"

Furniture brand Pepperfry joined the party, reminding hosts of the importance of seating:
"House Party announce kar diye. Ab extra seating ka kya?"

Yatra, India’s travel platform, tapped into wanderlust:
"Vacation ke sapne dekh liye. Aur booking ka kya?"

Adding to the tech-savvy crowd, OLX chimed in:
"Phone upgrade karna hai? Purane phone ka kya?"

Even health resolutions weren’t spared. PharmEasy brought in a dose of practicality with:
"New Year party toh karli. Par health resolutions ka kya?"

Finally, Bobble AI, the keyboard customization app, struck a relatable chord for romantics and texting enthusiasts:
"Crush ka number mil gaya? Ab texting interesting banane ka kya?"

Humor Meets Marketing Brilliance

This multi-brand campaign stands out not just for its humor but also for its seamless integration of each brand’s identity and message. By creating a synchronized interplay of clever slogans, the campaign has transformed billboards into an interactive conversation that resonates with consumers.

It’s a brilliant reminder that creativity and camaraderie can elevate even the simplest marketing ideas. As 2025 approaches, these brands have shown that resolutions may fade, but memorable advertising lives on.