Cadiveu India’s 3-Month Campaign Targets Wedding Season Haircare

Cadiveu Professional, a global leader in innovative hair treatments and products, has launched an extensive 3-month campaign to cater to India’s booming wedding season. This initiative aims to position Cadiveu as the ultimate solution for achieving frizz-free, flawless hair during the most celebrated time of the year. The Indian wedding season, contributing to a $50 billion industry, is estimated to witness 3.2 million weddings this year alone, making the demand for perfect hair higher than ever.

To connect with brides and wedding attendees, Cadiveu has implemented a series of influencer collaborations and digital ads, leveraging platforms like Meta and Google Ads. This campaign will showcase Cadiveu’s professional treatments, such as Keratin, Hair Botox, and its home care range. The brand aims to provide sleek, smooth, and weather-resistant hair to make the bride and her family shine on their special day.

Rayed Merchant, the Director of SSIZ International, which holds the exclusive distribution rights of Cadiveu in India, shared, “The Indian wedding season is unlike any other. People seek to look and feel their best, and frizzy hair can often be a challenge. Our treatments and products are designed to tackle these concerns, making them the go-to solution for brides and families alike.”

According to Merchant, there has been a 45% surge in demand for services like Keratin, Hair Botox, and Hair Spa across Cadiveu’s salon partners. Over 70% of brides and their families prioritize professional hair treatments to achieve the desired frizz-free, smooth hair that complements their wedding look.

The campaign’s digital outreach will rely on strategic collaborations with influencers, who will highlight Cadiveu’s transformative products in real-life wedding settings. The goal is to engage consumers through authentic stories and captivating content, showcasing the brand’s ability to meet the diverse needs of wedding attendees. Through Meta and Google ads, the brand will educate its audience on how Cadiveu’s professional treatments can enhance their wedding experience.

Yasin Hamidani, Co-Founder and Director of Media Care Brand Solutions, the agency behind the campaign, emphasized the significance of the Indian wedding season, stating, “This campaign is crafted to emphasize how Cadiveu’s products address the unique needs of brides and wedding guests, ensuring they walk into each function with confidence and flawless hair.”

Akanksha Khanvilkar, the Social Media Manager at Media Care Brand Solutions, further explained, “We are using influencers and digital platforms to tell real-life stories, demonstrating how Cadiveu’s solutions stand out in a competitive market.”

With this campaign, Cadiveu India aims to secure its position as the go-to brand for professional haircare during the wedding season. Whether you’re the bride, bridesmaid, or guest, Cadiveu ensures that your hair will look stunning throughout every wedding function.