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Campaigns
Ajay Devgn Stars in Instamart’s AI Sale

Ajay Devgn Stars in Instamart’s AI Sale

Instamart’s new campaign with Ajay Devgn uses AI visuals to announce 50-90% off...

Business Spotlight
Dollar Missy Unveils Campaign Featuring Yami Gautam

Dollar Missy Unveils Campaign Featuring Yami Gautam

Dollar Missy’s new campaign with Yami Gautam celebrates leggings as the perfect...

Campaigns
From Lucky to Lakshman: Zomato’s Style Twist

From Lucky to Lakshman: Zomato’s Style Twist

Zomato’s new “District by Zomato” film features Zayed Khan, promoting its premium...

Campaigns
The Whole Truth Exposes Protein Powder Myths

The Whole Truth Exposes Protein Powder Myths

Clean-label protein brand “The Whole Truth” satirically takes on opaque protein...

Campaigns
Myntra’s Big Sale Gets Celebrity Makeover

Myntra’s Big Sale Gets Celebrity Makeover

Myntra unveils a celeb-led festive ad starring Ranbir Kapoor, Karan Johar, Triptii...

Campaigns
Cartoon Network Classics Return via Tata Play’s “Cartoon Network Forever”

Cartoon Network Classics Return via Tata Play’s “Cartoon...

Tata Play and Warner Bros. Discovery launch Cartoon Network Forever, an ad-free...

Campaigns
Apollo Tyres Replaces Dream11 as Team India’s Jersey Sponsor

Apollo Tyres Replaces Dream11 as Team India’s Jersey Sponsor

Apollo Tyres inks a lead sponsorship deal with BCCI, replacing Dream11 as jersey...

Campaigns
Call Me Chunky Debuts with Arjun Kapoor in a Quirky Campaign

Call Me Chunky Debuts with Arjun Kapoor in a Quirky Campaign

Call Me Chunky introduces its first-ever campaign, “Unlocking Emotions, One Chunk...

Campaigns
E-commerce Giants Increase Ad Spend Sharply in FY25

E-commerce Giants Increase Ad Spend Sharply in FY25

E-commerce platforms boost advertising & promotions budgets in FY25. Revenue growth...

Campaigns
Brands Use AI for Festive Campaigns with 30-40% Success

Brands Use AI for Festive Campaigns with 30-40% Success

Festive-season campaigns using AI deliver 30-40% success rates. Brands in beauty,...

Business Spotlight
Dheeraj Sinha Named Advertising Club President for 2025–26

Dheeraj Sinha Named Advertising Club President for 2025–26

Dheeraj Sinha of FCB India & South Asia elected Advertising Club President for 2025–26....

Industry
Ferrero India Appoints Zoher Kapuswala Marketing Head

Ferrero India Appoints Zoher Kapuswala Marketing Head

Veteran marketer Zoher Kapuswala now heads marketing for Ferrero’s brands in India...

Campaigns
Boat Turns Up Noise With Samay Raina’s Comic Pitch

Boat Turns Up Noise With Samay Raina’s Comic Pitch

Boat partners with comedian Samay Raina to spotlight ANC tech, blending humor with...

Business Spotlight
Tupperware Expands Footprint in India with the Launch of Glassware, Cookware & Stainless-Steel Bottles & Flasks

Tupperware Expands Footprint in India with the Launch of...

Tupperware launches glassware, cookware, and stainless-steel flasks in India, blending...

Industry
BFSI Ad Spend Hits ₹5,000 Cr in FY25

BFSI Ad Spend Hits ₹5,000 Cr in FY25

BFSI sector's advertising expenditure reaches ₹4,935 crore in FY25, driven by seasonal...

Campaigns
Ajay Devgn Recreates Iconic Split for Instamart Sale

Ajay Devgn Recreates Iconic Split for Instamart Sale

Ajay Devgn's legendary split returns in Instamart's 'Quick India Movement 2025'...