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Campaigns
Amazon India Unveils New ‘Aur Dikhao’ Campaign with WPP to Strengthen Value and Choice Positioning

Amazon India Unveils New ‘Aur Dikhao’ Campaign with WPP...

Amazon India launches a new chapter of its Aur Dikhao campaign with WPP, focusing...

Sports
Shreyas Iyer Becomes Face of India’s Official F1-Sanctioned Sim Racing Championship

Shreyas Iyer Becomes Face of India’s Official F1-Sanctioned...

Mumbai Falcons Racing names Shreyas Iyer as brand ambassador for the F1 Sim Racing...

Business
Sony Pictures Networks India elevates Manu Wadhwa to Strategy Advisor role from July 2026

Sony Pictures Networks India elevates Manu Wadhwa to Strategy...

Sony Pictures Networks India appoints Manu Wadhwa as Strategy Advisor from July...

Campaigns
Virat Kohli Joins Hands With Meta & Oakley To Launch AI-Powered Performance Glasses In India

Virat Kohli Joins Hands With Meta & Oakley To Launch AI-Powered...

Virat Kohli partners with Meta and Oakley to introduce AI-powered performance glasses...

Business
PUMA Appoints Former HUGO BOSS CEO Mark Langer as Chief Financial Officer

PUMA Appoints Former HUGO BOSS CEO Mark Langer as Chief...

PUMA has appointed former HUGO BOSS CEO Mark Langer as CFO from May 2026, completing...

Campaigns
RedBus Launches Maharashtra-Focused Campaign ‘Majhi Bus, Majhe RedBus’ With New ‘Aai Shappath’ Campaign

RedBus Launches Maharashtra-Focused Campaign ‘Majhi Bus,...

RedBus launches its Maharashtra focused campaign Majhi Bus Majhe RedBus featuring...

Industry
Starbucks Launches Premium Reserve Store In Connaught Place

Starbucks Launches Premium Reserve Store In Connaught Place

Starbucks has opened a premium Reserve store in Connaught Place, offering rare coffees...

Inside Edge
Hindustan Unilever Q4 Profit Jumps 20% to ₹3,002 Crore, Boosted by Divestment Gain

Hindustan Unilever Q4 Profit Jumps 20% to ₹3,002 Crore,...

Hindustan Unilever Ltd reported a 20% rise in Q4 profit to ₹3,002 crore, driven...

Case Study
Prada Faces Backlash Over ₹84,000 ‘Inspired by Kolhapuri Chappals’ Collection, Internet Calls It “Copy-Paste Luxury”

Prada Faces Backlash Over ₹84,000 ‘Inspired by Kolhapuri...

Prada has faced online criticism after launching its ₹84,000 Kolhapuri-inspired...

Inside Edge
The Kapil Sharma Show set for explosive episode as Samay Raina and Ranveer Allahbadia reunite on stage after viral controversy

The Kapil Sharma Show set for explosive episode as Samay...

Samay Raina and Ranveer Allahbadia reunite on Kapil Sharma’s show in a World Laughter...

Campaigns
Go Zero Turns Newspaper Into Fridge: LED Campaign Brings Ice Cream “Moment of Truth” to Print Media

Go Zero Turns Newspaper Into Fridge: LED Campaign Brings...

Go Zero’s new campaign turned newspapers into fridge-like experiences using LED...

Campaigns
Lay’s Rolls Out “Lay’s Ke Liye Kuchh Bhi” Campaign Across India With Bold Outdoor Advertising

Lay’s Rolls Out “Lay’s Ke Liye Kuchh Bhi” Campaign Across...

Lay’s launches “Lay’s Ke Liye Kuchh Bhi” campaign across India with fun outdoor...

Campaigns
Zepto Limited Conducts Mass Food Safety Training Under ‘Zepto Sankalp’ in Hyderabad

Zepto Limited Conducts Mass Food Safety Training Under...

Zepto Limited held a ‘Zepto Sankalp’ training session in Hyderabad, teaching hundreds...

Campaigns
Wellbeing Nutrition Teams Up with Dhurandhar Actors Gaurav Gera, Mustafa Ahmed for Whey Protein Campaign

Wellbeing Nutrition Teams Up with Dhurandhar Actors Gaurav...

Wellbeing Nutrition partners with the Dhurandhar cast to promote flavour-led whey...

Campaigns
‘Kursi Pe Nazar’ marks emotional farewell to Piyush Pandey’s creative journey with Fevicol

‘Kursi Pe Nazar’ marks emotional farewell to Piyush Pandey’s...

Fevicol’s new ad based on Piyush Pandey’s idea shows how a chair symbolises power...