boAt Teams Up with Samay Raina for Hilarious New Year’s Ad

boAt, India’s leading audio and wearables brand, is ringing in the New Year with humor and innovation. Teaming up with comedian Samay Raina, their latest campaign, Crazy-lution, takes a hilarious spin on a universal dilemma: why New Year’s resolutions often fail.

The punchline? “Samay badal gaya, ab motivation nahi.”

The campaign promotes boAt’s new smartwatch, humorously presented as the ultimate tool to stick to resolutions. Through a blend of witty satire and practical tips, the ad makes New Year’s goals seem more achievable—albeit with a good laugh along the way.

Highlights from the Crazy-lution Campaign

Samay Raina, known for his sharp wit, draws inspiration from his comedy show, India’s Got Latent, to roast both resolutions and the brand itself. Comparing boAt to Apple in his signature humorous style, Raina delivers several chuckles while spotlighting the smartwatch’s features:

• ChaatGPT: A spicy companion for imagining delicious treats (extra chutney optional).
• Calorie Roast: Gently nudges you to reconsider that extra samosa—or roasts you for indulging anyway.
• Step Count: Motivates you to turn "all talk" into “some walk,” one step at a time.
• Long Battery Life: Ensures your smartwatch outlasts even the most fleeting resolutions.

“At boAt, we believe in blending innovation with humor,” said a boAt spokesperson. “This campaign lets us embrace the chaos of New Year’s resolutions with a smile. They’re hard to keep, but a little laugh—and perhaps a smartwatch—might make it easier!”