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Technology
MIB Launches 'Gems of India' Creator Challenge with YouTube, Meta

MIB Launches 'Gems of India' Creator Challenge with YouTube,...

MIB has launched the ‘Gems of India’ Challenge with YouTube and Meta to promote...

Campaigns
Nestlé MUNCH Enters Gaming With 'Hack the Crunch' Campaign

Nestlé MUNCH Enters Gaming With 'Hack the Crunch' Campaign

Nestlé MUNCH has launched its 'Hack the Crunch' campaign, partnering with gaming...

Campaigns
GIVA Celebrates Pet Bonds with Raksha Bandhan Campaign ‘Furever Sibling’

GIVA Celebrates Pet Bonds with Raksha Bandhan Campaign...

GIVA has launched its ‘Furever Sibling’ Raksha Bandhan campaign and introduced a...

Business Updates
Myntra Cuts Product Time-to-Market by 40% With Generative AI Integration

Myntra Cuts Product Time-to-Market by 40% With Generative...

Myntra has cut product time-to-market by 40% using generative AI, accelerating seller...

Campaigns
MARS Cosmetics Brings ‘Living the MARS Life’ Campaign to Delhi Metro

MARS Cosmetics Brings ‘Living the MARS Life’ Campaign to...

MARS Cosmetics has launched a Delhi Metro activation for its #LivingTheMARSLife...

Industry
BCCI Invites Bids for New Title Sponsor, Releases Tender Document

BCCI Invites Bids for New Title Sponsor, Releases Tender...

BCCI has invited bids for its new title sponsorship rights, with the tender process...

Industry
Coca-Cola Unveils New Global Visual Identity Across 200+ Markets

Coca-Cola Unveils New Global Visual Identity Across 200+...

Coca-Cola has unveiled a new global visual identity across 200+ markets, refreshing...

Case Study
Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

Explore how Maggi became India's most loved comfort food brand through smart marketing,...

Business Spotlight
JioHotstar Appoints Santosh Khandekar as Director for Entertainment Pricing and Ad Products

JioHotstar Appoints Santosh Khandekar as Director for Entertainment...

JioHotstar has appointed Santosh Khandekar as Director for Entertainment Pricing,...

Business Updates
Paytm's Payments Business Drives Strong Q1 Growth Despite Marketing Dip

Paytm's Payments Business Drives Strong Q1 Growth Despite...

Paytm reported strong Q1 FY27 growth driven by its payments business, while marketing...

Industry
MeitY unveils ₹62,500 crore mobile manufacturing scheme

MeitY unveils ₹62,500 crore mobile manufacturing scheme

MeitY says the ₹62,500 crore Mobile Phone Manufacturing Scheme will boost Indian...

Industry
Sunfeast Marie Light Launches ‘Surya Vardaan’ Campaign

Sunfeast Marie Light Launches ‘Surya Vardaan’ Campaign

Sunfeast Marie Light has launched the second edition of its 'Surya Vardaan' campaign...

Business Updates
JioStar Says Gaming Ad Ban, Middle East Conflict Hit Q1 Ad Market

JioStar Says Gaming Ad Ban, Middle East Conflict Hit Q1...

JioStar said the gaming ad ban and Middle East conflict impacted Q1 advertising,...

Business Updates
Panasonic Reports 50% Growth in Residential AC Sales During Summer 2026

Panasonic Reports 50% Growth in Residential AC Sales During...

Panasonic Life Solutions India reported a 50% rise in residential air conditioner...

Business Spotlight
Vaibhav Gupta Joins EY as Associate Director

Vaibhav Gupta Joins EY as Associate Director

Former Economic Times executive Vaibhav Gupta has joined EY as Associate Director...

Industry
Duolingo English Test Marks 10 Years With ‘Built for What’s Next’ Campaign

Duolingo English Test Marks 10 Years With ‘Built for What’s...

Duolingo English Test has launched its ‘Built for What’s Next’ campaign to celebrate...