Teads and Jagran New Media collaborate

A relationship between Jagran New Media and Teads grants the latter access to the former's cookieless inventory.

Jagran New Media can use this to take advantage of the cross-platform monetisation solutions offered by the global media platform. By doing this, Jagran New Media hopes to improve the effectiveness of its advertising campaigns.

"We are happy to be partnering with Teads to offer cookie-free solutions to our advertisers and partners," said Gaurav Arora, chief revenue officer of Jagran New Media. We have worked hard to develop a platform that can consciously connect advertising, marketing, and technological activities because we believe that companies can prosper without cookies.

"We are thrilled to be teaming with Jagran, one of India's leading premium publishers, on this exciting journey to collaborate on offering advertisers rich first-party audience data for all their campaign needs," said Julian Fernando, VP-publisher solutions, Teads APAC. We anticipate expanding this alliance.