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Industry
From Cute Elephant To Viral Marketing: How Brands Are Jumping On The Internet’s Latest Obsession

From Cute Elephant To Viral Marketing: How Brands Are Jumping...

Brands including ChatGPT India, Google India and Bewakoof are using the viral elephant...

Technology
Google Engineer Arrested Over Alleged $1.2 Million Insider Betting Scheme

Google Engineer Arrested Over Alleged $1.2 Million Insider...

A Google engineer has been charged with using confidential company information to...

Business
Colgate-Palmolive Appoints Company Veteran Ram Raghavan As Global CMO

Colgate-Palmolive Appoints Company Veteran Ram Raghavan...

Colgate-Palmolive has promoted Ram Raghavan to Chief Marketing Officer, elevating...

Technology
Meta Plans AI Pendant Test As Wearables Strategy Expands

Meta Plans AI Pendant Test As Wearables Strategy Expands

Meta is reportedly preparing to test an AI-powered pendant and expand its smart...

Campaigns
Swiggy’s Toing Launches First Digital Campaign Around Lowest Price Guarantee

Swiggy’s Toing Launches First Digital Campaign Around Lowest...

Toing has launched its first digital campaign, Shoo-Shaa, highlighting its lowest...

Business
Castrol India Appoints Saugata Basuray As Managing Director For Five-Year Term

Castrol India Appoints Saugata Basuray As Managing Director...

Castrol India has appointed company veteran Saugata Basuray as Managing Director...

Campaigns
Tanishq Launches Gold Exchange Campaign Featuring Sachin Tendulkar

Tanishq Launches Gold Exchange Campaign Featuring Sachin...

Tanishq has launched a new campaign featuring Sachin Tendulkar to promote its gold...

Analysis
Delhi High Court Restrains Google From Using Hindware Trademark As Ad Keyword

Delhi High Court Restrains Google From Using Hindware Trademark...

The Delhi High Court has barred Google from using “HINDWARE” as an advertising keyword...

Campaigns
Zomato Launches ‘Healthy Subscriptions’ With Multi-Day Meal Plans In Three Cities

Zomato Launches ‘Healthy Subscriptions’ With Multi-Day...

Zomato has launched Healthy Subscriptions, offering customizable multi-day meal...

Technology
BCCI Bans Smart Sunglasses In Restricted IPL Areas Over Security Concerns

BCCI Bans Smart Sunglasses In Restricted IPL Areas Over...

BCCI’s ACSU has banned smart sunglasses inside restricted IPL match-day areas, citing...

Campaigns
Zepto Brings Childhood Summer Memories Alive With ‘Nani Ka Ghar’ Experience

Zepto Brings Childhood Summer Memories Alive With ‘Nani...

Zepto partnered with leading consumer brands to recreate childhood summer vacation...

Business
Visa Appoints Shah Rukh Khan As Brand Ambassador For India

Visa Appoints Shah Rukh Khan As Brand Ambassador For India

Visa has named Shah Rukh Khan as its India brand ambassador and launched a teaser...

Industry
Magnum Ice Cream Company To Invest ₹900 Crore In India GCC Despite Kwality Wall’s Losses

Magnum Ice Cream Company To Invest ₹900 Crore In India...

The Magnum Ice Cream Company plans a ₹900 crore Pune GCC and Mumbai regional headquarters...

Industry
Anthropic Raises $65 Billion, Surpasses OpenAI In Valuation Race

Anthropic Raises $65 Billion, Surpasses OpenAI In Valuation...

Anthropic has raised $65 billion at a $965 billion valuation, overtaking OpenAI...

Industry
Reliance Bets Big On FMCG As Campa Crosses ₹4,700 Crore Sales

Reliance Bets Big On FMCG As Campa Crosses ₹4,700 Crore...

Reliance Consumer Products doubled revenue to ₹22,000 crore in FY26, with Campa...

Campaigns
AJIO Taps Quick-Commerce Trend In New Big Bold Sale Campaign Featuring Shraddha Kapoor

AJIO Taps Quick-Commerce Trend In New Big Bold Sale Campaign...

AJIO’s new Big Bold Sale campaign featuring Shraddha Kapoor spotlights same-day...