BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR, ONE OF BOLLYWOOD'S MOST TALENTED ACTORS

Your skin's hydration will be stolen by the severe winter, dry indoor heat, low humidity levels, and cold air. Your face, hands, feet, and other exposed regions of skin may all appear much less luminous than usual as a result. Thankfully, there is a remedy for it that will soothe your skin regardless of age or skin type. Yes, BoroPlus is an all-purpose cream for you and your family that has grown to be widely recognised as an ayurvedic antiseptic cream.

As winter approaches, a major FMCG company has unveiled a new TVC for their BoroPlus Ayurvedic antiseptic cream to revive the traditional message of ayurvedic ointment's preventive, therapeutic, and healing properties for rough and dry skin. Akshay Kumar, one of Bollywood's most talented actors, has been appointed by Emami as the new brand ambassador for its BoroPlus line of ayurvedic antiseptic cream in an effort to better spread the message.

In the first scene of the BoroPlus TV commercial, Akshay Kumar advises his mother to use BoroPlus Ayurvedic antibacterial cream rather than regular oil to treat her cracked heels. After being questioned about the present from her sister, Kumar provides the same cream to heal her dry skin. Akshay Kumar also recommends the same cream to a young child living in the house to treat a skin rash. The brand also emphasises how BoroPlus is suitable for all skin types and ages, is filled with 10 antibacterial herbs, and offers multipurpose treatments for dry skin, rough lips, cracked heels, and night cream that keeps your skin smooth and radiant and can even be used as an antiseptic. The company's brand also conveys the sentiment that family members should be cared for and happy.

Akshay Kumar's multifaceted nature enables him to transcend his film star reputation and assume the roles of a responsible citizen, a loving father, and a devout son. He portrays a variety of personas, including Macho Man, Pad Man, emotional jerks, great comedy timing, and action hero. According to Priti A. Sureka, director of Emami Limited, "BoroPlus finds the multifaceted ideals embodied by Akshay Kumar to be a perfect fit for the multipurpose purposes of the brand.

The brand Boroplus is well-known. Emami is well-known for having built its brands through powerful celebrity endorsements. Emami frequently uses brand ambassadors to promote their goods. Actors Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Hrithik Roshan, Shahid Kapoor, Ayushmann Khurrana, Madhuri Dixit, Juhi Chawla, Katrina Kaif, and Kareena Kapoor Khan are just a few of the celebrities who have endorsed the company.

With a rising global presence and a portfolio of well-known brand names like Boroplus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, She Comfort, Mentho Plus Balm, and Fast Relief, Emami is a well-known and renowned personal care and healthcare firm from India. The Boroplus advertising campaign has garnered an international reputation, exactly like its product, which is regarded as an antiseptic cream not just for Indian consumers but also in countries like Russia and Ukraine.

"Trust is the basis on which brands establish their history. Because of its high quality and effectiveness, Emami and its trademark BoroPlus Ayurvedic Antiseptic Cream have established a solid foundation of consumer trust over the course of almost four decades. Akshay Kumar stated, "I feel extremely thrilled to be connected with a reputable brand like BoroPlus and join the Emami family, which is a very well-known household name in the personal care industry.