Speed up to Formula 11 Karting – India’s largest professional go-karting facility in NCR

Hit the track and #MasterYourDrive, as your only limit is you! 

National, November 2022: Line up on the grid and kick-off that racing adrenaline with India’s first and largest professional go-karting experiential facility; Formula 11 Karting.  

Created by one of India’s most disruptive hospitality & entertainment brand, Snow World Entertainment – a Prasuk Jain Hospitality entity, this next-gen karting adventure comes with the fastest karting track spread across 4.5 acres of land in the heart of Noida. 

Enabling guests an ultimate thrilling experience of driving on an international race track, the Formula 11 Karting track is 700-meters-long and 8-meter-wide for a single lap; where one would cross 11 sharp turns to reach the end of the lap. With upgraded safety and sanitisation protocols, the finesse of the global racing circuit is seen through the best-in class paddock hospitality experience and assistance provided by an international consultant who has been key to design six Formula 1 tracks globally. 

On the launch, Prasuk Jain, Managing Director, Snow World Entertainment said, “We are very excited to introduce Formula 11 Karting, a brand-new karting entertainment venue that everyone can enjoy. Formula 11 Karting is a dream project with an experience to remember where you will feel the rush in your head, anxiousness to explore the thrills of an unexplored journey and get high-quality hospitality services. Motorsports fans and non-fans won’t want to miss it. 

Designed to capture the heart and soul of go karting, the next step for the brand is the Formula 11 World Karting Championship – which will put India on the global map of go karting, plus give access to the fundamental level of experience needed to nurture young talent with professionals for better opportunities, greater diversity and routes into the sport”.  

Formula 11 Karting’s exclusive affiliation with the SODI World Series (SWS), makes it possible for the brand to bring in the world’s best and high-tech SODI RT8 and SODI RT10 karts, offering impressive performance and optimised driver engagement. Unlocking more melodic soundtracks and punchier acceleration, the Sodikart’s 270cc Honda engines have estimated speeds from 40 to 100km/h. Other top features include real-time racing data via a steering wheel display, automatic transponders for connective kart interaction, auto speed governors.  

“We’re proud to partner with Formula 11 Karting to deliver a next gen go-karting experience with Sodikart’s world class technology and equipment advancements. Formula 11 Karting has the potential to set the benchmark as a one-stop destination for all motorsports talent and enthusiasts”, said Rohit Mathur, India representative of Sodikart. 

With the goal of creating an inclusive motorsport community, Formula 11 Karting offers a one-of-a-kind SUPER LICENSE PROGRAM with exclusive access to pro-racing opportunities, recreational benefits and a free Kommunity membership. The exclusive affiliation with Sodi World Series (SWS), allows top performing members of the SUPER LICENSE PROGRAM to go global and represent India at the 24hr LE MANS KARTING SWS.  

The SUPER LICENSE PROGRAM is primarily designed keeping in mind to create professional go-karting champions who would represent India on a global platform like SWS and the soon to come Formula 11 World Karting Championship. Other benefits include complimentary racing session on birthdays, fast track entry to pit lane, loyalty points on F&B & merchandise, kart speed upgrades, free entry at motor screening events, and lots more.  

Combine that with the brand campaign #MasterYourDrive – Your Only Limit Is You; the campaign taps into the insight of anxiousness as a natural motivator stimulating dopamine, and encourages diverse audiences to fuel that 'motivation to act’ and achieve goals efficiently both on track and off-track. 

The first Formula 11 Karting experiential facility opens to the public soon at Worlds of Wonder, next to The Great India Place Mall, Sector 38, Noida, with further national expansion plans of three more experiential facilities in Pune, Mumbai and Bangalore across April and June 2023. The experiential facilities will continue to be an ally to national & global pro karting championships and motorsports community events.  

Adding glam to all the fun, competition and excitement, Formula 11 Karting is the hottest venue in town for all motorsport enthusiasts, thrill seekers, and everyone who wants to try something new. Follow @f11karting on Instagram; to know more about the action-packed Formula 11 Karting experience.  

Timings: Every day from 11 AM to 1 AM  

Location: Worlds of Wonder, next to The Great India Place Mall, Sector 38, Noida            

About Snow World Entertainment: 

Empowering new possibilities for the hospitality & entrainment industry, Snow World Entertainment (SWE) is scripting a winning home-grown story, by leading the “Make in India, Make for World” narrative. Started in 2011, SWE is enthusiastic to implement leading-edge technologies and products in strategic alliance with world-class international partnerships, to create landmark entertainment destinations across the country. Each of their projects are prudently outlined to provide a perfect blend of adrenaline rush and elation - Snow World, The Game Palacio, The Game, XOXO – The Casual Lounge, Pink Wasabi, The Game Garden and Beer Garden and The Game Ranch. Formula 11 Karting is SWE’s foray into the adventure and adrenaline industry.  

Prasuk Jain is the driving force and inspiration behind SWE. To him, it’s all about providing unique entertainment experiences that exceed the expectations of customers, and at the same time keep up with the international trends.  

Website- https://swentertainment.in/