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Inside Edge
French Media Giants Sue Meta Over Alleged Illegal Ad Practices

French Media Giants Sue Meta Over Alleged Illegal Ad Practices

French broadcasters TF1, M6, and Canal+ jointly sue Meta in Paris court, alleging...

Inside Edge
EU Slaps Heavy Fines on Apple and Meta for Dominance Abuse

EU Slaps Heavy Fines on Apple and Meta for Dominance Abuse

The European Commission fines Apple €1.8 billion and Meta €1.2 billion for violating...

Inside Edge
Meta Boosts India’s Agencies: “Future Ready” Initiative Empowers Creatives

Meta Boosts India’s Agencies: “Future Ready” Initiative...

Meta launches the “Future Ready” program in India to upskill agency partners on...

Campaigns
FedEx’s “Out-of-the-Box” Campaign Lets SMEs Think Globally, Deliver Big

FedEx’s “Out-of-the-Box” Campaign Lets SMEs Think Globally,...

Saatchi & Saatchi India’s “The FedEx Factor” campaign leverages CSK stars and bold...

Business Spotlight
DishTV Watcho + RailWire: Seamless OTT Bundles for West Bengal

DishTV Watcho + RailWire: Seamless OTT Bundles for West...

Dishtv Watcho and RailWire partner to launch West Bengal’s first OTT-internet bundles,...

Inside Edge
Britannia’s “Her Start-Up” Season 2 Empowers Women with ₹10 Lakh Grants

Britannia’s “Her Start-Up” Season 2 Empowers Women with...

Britannia Marie Gold returns with Season 2 of Her Start-Up Show on JioCinema, featuring...

Campaigns
Kendrick Lamar’s Gatorade Debut Inspires with “Lose More. Win More.”

Kendrick Lamar’s Gatorade Debut Inspires with “Lose More....

Kendrick Lamar headlines Gatorade’s “Lose More. Win More.” campaign, narrating its...

Campaigns
“Because It’s Mercedes-Benz”: India Launches Luxury Lifestyle Brand Campaign

“Because It’s Mercedes-Benz”: India Launches Luxury Lifestyle...

Mercedes-Benz India rolls out “Because It’s Mercedes-Benz,” a lifestyle campaign...

Campaigns
Parle Marie’s Name Game: Quirky Campaign Wins Tea-Time Recall

Parle Marie’s Name Game: Quirky Campaign Wins Tea-Time...

Parle Marie’s new TVC uses light-hearted humor to ensure consumers ask for ‘Parle...

Campaigns
Manish Malhotra x Samsonite: Where Runway Meets Travel-Ready Luxury

Manish Malhotra x Samsonite: Where Runway Meets Travel-Ready...

Samsonite partners with fashion icon Manish Malhotra to launch a 360° digital campaign...

Business Spotlight
Swiggy + TWID: Seamless “Pay with Rewards” Debuts Across Platforms

Swiggy + TWID: Seamless “Pay with Rewards” Debuts Across...

Swiggy’s new “Pay with Rewards” feature lets users redeem loyalty points seamlessly...

Inside Edge
Tata Power Renewables’ #GreenPowerShift Ignites Earth Day Energy Rethink

Tata Power Renewables’ #GreenPowerShift Ignites Earth Day...

Tata Power Renewables’ #GreenPowerShift Earth Day campaign urges consumers and businesses...

Inside Edge
Scooping Up Sales: How Ice-Cream Brands Mastered the Marketing Game

Scooping Up Sales: How Ice-Cream Brands Mastered the Marketing...

Leading ice-cream brands revamp campaigns with seasonal flavours, digital personalisation,...

Inside Edge
CCI Clears Kandhari’s Coca-Cola Bottling Acquisition, Boosting Western India Reach

CCI Clears Kandhari’s Coca-Cola Bottling Acquisition, Boosting...

The Competition Commission approves Kandhari Global’s acquisition of Coca-Cola’s...

Campaigns
Nescafé’s Decaf Campaign Transforms Panama City into Sleep-Friendly Haven

Nescafé’s Decaf Campaign Transforms Panama City into Sleep-Friendly...

Nescafé’s decaf ad helped Panama City rediscover restful nights, blending public...

Technology
AI-Supported Films Now Oscar-Eligible: Academy Opens New Creative Frontier

AI-Supported Films Now Oscar-Eligible: Academy Opens New...

The Academy announces that AI-assisted films are now eligible for Oscars, revising...