Paisabazaar Launches Credit Premier League Campaign Featuring Irfan Pathan
Paisabazaar has launched a new Credit Premier League campaign featuring Irfan Pathan to promote credit score awareness through cricket-led storytelling and rewards.
SociapaHQ
Paisabazaar has announced a new campaign for its Credit Premier League (CPL) initiative with former Indian cricketer Irfan Pathan, as the company seeks to increase awareness about credit scores and responsible credit behaviour through cricket-led storytelling.
CPL has been developed by the company as a gamified activity to incentivize consumers to track and improve their credit health on a regular basis through rewards and participation based engagement.
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Check out the campaign here:
Credit Score Awareness:
The campaign films, developed by Magic Circle and produced by Emotion Pictures, will be rolled out across television, digital and social media platforms.
Commenting on the campaign, Pathan said, “The initiative is a comparison between performance in cricket and maintaining a healthy credit score.
“Cricket is all about discipline, consistency and performance and similarly your credit score is important,” Pathan said.
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The campaign, he added, is meant to make credit health conversations more engaging, while inspiring consumers to learn about and improve their credit scores.
Commenting on the campaign, Santosh Agarwal said, “The company has always been committed to making credit score awareness more accessible and engaging for the consumers.
“At Paisabazaar, our focus has always been on making credit score more accessible and engaging for consumers. With CPL, we bring together the energy of sport, entertainment and rewards to further scale this awareness initiative,” Agarwal said.
According to the company, participants with the highest credit score nationally will receive ₹1 lakh, while state-level winners will receive ₹10,000 each.
