Mercedes-Benz Brings Global '140 Years. 140 Places.' Drive to India
Mercedes-Benz has launched the India leg of its global '140 Years. 140 Places.' drive, with three S-Class luxury cars travelling across iconic destinations to celebrate 140 years of automotive innovation.
SociapaHQ
Mercedes-Benz has commenced the Indian leg of its global “140 Years. 140 Places.” drive, a transcontinental expedition marking 140 years since Carl Benz patented the world’s first automobile in 1886.
The global initiative features three Mercedes-Benz S-Class luxury limousines, named Gottlieb, Carl and Bertha after the brand’s pioneers, which will travel over 60,000 kilometres and make stops in 55 countries and across six continents visiting 140 symbolic locations.
The company says the journey celebrates Mercedes-Benz’s legacy as the inventor of the automobile, while showcasing its engineering heritage, technological innovation and global presence.
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Heritage Drive:
In India, the initiative will be based on the country’s rich culture, craftsmanship, landscapes and aspirations, with the S-Class serving as the flagship ambassador of the brand’s innovation and luxury.
The three vehicles will ply over two routes, covering northern, western and southern India.
The journey will then travel through Lucknow, Varanasi and Patna before entering Bhutan, the only international stop on this drive, and make its way back to Delhi.
The Carl and Bertha routes will go west and south from New Delhi through Agra, Jaipur, Udaipur and Ahmedabad before reaching Pune, home of Mercedes-Benz India’s manufacturing facility. The two cars will then take different routes through Mumbai and Hampi, before coming together in Bengaluru, where the company has its technology and research and development centre. The expedition will conclude in Mumbai with a visit to Goa.
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Innovation Showcase:
The initiative will showcase the people, places, traditions and innovations that define India, while demonstrating the comfort, safety, refinement and engineering capabilities of the S-Class in different driving conditions, Mercedes-Benz said.
The campaign also complements one of the company’s most ambitious global product programs, highlighting its focus on innovation, luxury and future mobility.
We are proud to continue the S-Class legacy, the flagship of the Mercedes-Benz brand and the pinnacle of engineering excellence, safety, seamless technology and luxury, while carrying the torch for the pioneering spirit that began with the invention of the automobile nearly 140 years ago', said Dimitrios Keras, Mercedes-Benz USA President and CEO.
