Domino's Launches Pizza Slices, Targets India's Growing Snack Market
Domino's Pizza has launched Domino's Slices, offering twin slices from ₹99 as it expands into India's fast-growing grab-and-go snacking market.
SociapaHQ
Domino's Pizza has expanded its menu with the launch of Domino's Slices, joining the growing grab-and-go snacking market with pizza sold by the slice.
The new offering consists of twin slices of some of the brand’s best-selling variants such as Margherita, Cheese n Corn, Chicken Sausage and Pepper BBQ Chicken, starting at 99.
The company is marketing the new format as a snack for in-between meals, targeting consumers seeking a quick bite during the afternoon period between lunch and dinner.
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Snack Expansion:
Pizza-by-the-slice is not new to the Indian market, but the launch provides Domino's with a much larger retail footprint than most competitors. Big pizza by the slice has been on menus for a while now, with brands like Sbarro, which tend to be in malls and other high-traffic areas.
With more than 2,000 stores across India, Domino's is expected to leverage its extensive network to make the format available to a wider customer base.
The move also intensifies competition in the rapidly evolving afternoon snacking category, where Domino's will compete not only with neighbourhood food vendors but also with packaged snacks from FMCG companies and hot ready-to-eat offerings from quick commerce platforms.
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Services such as Zepto Cafe and Blinkit Bistro have helped reshape consumer expectations by delivering freshly prepared snacks and meals within minutes, creating a highly competitive environment for food brands seeking to capture impulse consumption occasions.
The launch reflects a broader trend among quick-service restaurant (QSR) chains to diversify beyond traditional meal occasions and develop products tailored for snacking, convenience and value-conscious consumers.
