LOTTE India Brings Korean Ice Cream Heritage to Streets With Travel-Themed OOH Campaign
LOTTE India has launched a travel-inspired outdoor campaign for its World Cone Double Belgian Chocolate, using a giant boarding pass installation to highlight the brand’s Korean heritage and premium positioning.
SociapaHQ
LOTTE India has rolled out a new out-of-home (OOH) campaign for its premium product, LOTTE World Cone Double Belgian Chocolate, using a travel-inspired creative concept to underscore the brand’s Korean heritage and increasing footprint in India.
The campaign turns a large outdoor billboard into a giant boarding pass, telling consumers that they no longer need to travel to Korea to enjoy the country’s No.1 ice cream cone, as it is now available locally.
The larger-than-life installation is intended to drive visibility and consumer engagement, and combines travel storytelling with striking outdoor advertising. The oversized boarding pass prominently features the iconic World Cone to create an immediate association with Korea, as well as to highlight the premium positioning of the product.
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Korean Heritage:
At the heart of the campaign is LOTTE World Cone Double Belgian Chocolate, made with Belgian chocolate ice cream, roasted almonds and its signature thick chocolate disc. A product of Korea’s popular ice cream cones, the item has been designed to offer a layered indulgent experience, the company said.
The World Cone range also comes in variants like Swiss Choco Brownie, Nutty French Vanilla and Real Alphonso Mango.
Commenting on the campaign, Rishabh Verma, Head of Marketing, LOTTE India Corporation Pvt. Ltd., said, “LOTTE World Cone is one of Korea’s No.1 ice cream brands. As we continue to grow the brand in India, we wanted to celebrate the excitement of discovery while staying true to our Korean roots.”
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Ankit Dubey, Senior Brand Manager, LOTTE India Corporation Pvt. Ltd., said the campaign was designed to create a distinctive visual impact while communicating the product’s heritage.
“We wanted to create an OOH execution that feels iconic, disruptive and instantly recognisable. The boarding pass creative communicates the product’s Korean heritage and premium credentials in a simple yet engaging way, while encouraging consumers to discover and try World Cone,” he said.
