'Amul family mourns': Sylvester daCunha's tributes come in
daCunha, who launched India's longest-running outdoor advertising campaign for Amul, died on Tuesday at the age of 92.
Sumit Rawat
Sylvester daCunha, the man behind India's longest-running outdoor marketing campaign for dairy cooperative Amul, died on Tuesday at the age of 92.
In the world of Indian advertising, the adman was a venerated figure. This passing has delivered a significant blow to the industry, which has been paying its respects to the doyen.
In true Amul fashion, the dairy cooperative paid tribute to daCunha with a topical.
#Amul Topical: Tribute to the advertising legend, creator of the Amul girl… pic.twitter.com/Exs73oyvd2
— Amul.coop (@Amul_Coop) June 22, 2023
"Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at Mumbai," Amul's MD Jayen Mehta tweeted. A doyen of Indian advertising who has been connected with Amul since the 1960s. The Amul family mourns this tragic loss."
"I'm sorry to hear of the death of Sylvester da Cunha, advertising legend and founder of da Cunha Associates." He was the man behind the AMUL girl in 1967 and the late Gerson DaCunha's brother. Sincere sympathies to Mrs. Nisha da Cunha and her son Rahul. "May he rest in eternal peace," said Lloyd Mathias, a business strategist and angel investor.
"We pay tribute to Sylvester daCunha, the brilliant mind who created the endearing Amul Girl." "Capturing the hearts of millions, his brilliance will continue to inspire future generations, reminding us of the power of creativity and storytelling," tweeted Air India's official handle.
Anil Agarwal, chairman of the Vedanta company, tweeted: "In almost every Indian household, you will find our beloved amul girl...a big part of our utterly butterly delicious childhood memories." It's heartbreaking to learn of the death of Sylvester Dacunha, the guy who gave India her favorite cartoon."
"Saddened by the passing of Amul's 'UtterlyButterly' campaign creator Sylvester daCunha," said Congress MP Shashi Tharoor. He was a close friend of my father's, and they collaborated on the Advertising Club's journal "Solus," for which Dad contributed a pseudonymous column. An era has ended. RIP"
Ex-Amul CEO RS Sodhi shared his grief on Twitter with the following image:
— R S Sodhi (@Rssamul) June 21, 2023
Farmers will remember Shri Dacunha for developing India's Biggest Brand for them, he stated.
