Blissclub Launches Freedame: A New Era of Comfort for Women

Indian apparel brand, Blissclub, has revolutionized the innerwear game with the launch of its new collection, Freedame. This innovative line is designed to liberate women from the discomfort and inconvenience associated with traditional bras and panties.

For too long, women have endured the pain of chafing, spillage, digging straps, visible panty lines, and poor-quality elastics. Blissclub, through extensive research and understanding of women's needs, has developed Freedame to tackle these issues head-on. The collection offers a perfect blend of comfort, support, and invisibility.

To drive home the point, Blissclub launched a powerful campaign that included a social experiment. In this experiment, men were asked to wear bras for five hours to experience firsthand the discomfort women face daily. The resulting video highlights the physical and mental strain caused by ill-fitting undergarments.

Minu Margeret, the founder and CEO of Blissclub, emphasized the brand's mission to empower women. She stated, "Blissclub is a brand built by women, for women, and we believe that bras have been the corsets of the 21st century." Freedame is a testament to this commitment, offering underwire-free bras that provide exceptional support without compromising comfort.

The Freedame collection is now available for purchase on the Blissclub website. With this launch, Blissclub aims to redefine the standards of innerwear and empower women to embrace their bodies and live life to the fullest.