Kalyan Jewellers Names Sara Ali Khan as Brand Ambassador
Kalyan Jewellers has appointed Sara Ali Khan as its new brand ambassador to strengthen its appeal among younger consumers.
SociapaHQ
Actor Sara Ali Khan has been roped in as the latest brand ambassador by Kalyan Jewellers. The jewellery retailer aims to attract a younger audience and step up its marketing across the country.
Khan joins Amitabh Bachchan and Katrina Kaif as the face of the brand and will be seen in Kalyan Jewellers' upcoming integrated campaigns across television, digital, print, outdoor, in-store and other media platforms.
The company said the new campaigns will feature its jewellery collections across categories and occasions while helping the brand to build stronger engagement with younger audiences.
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Brand Partnership:
Commenting on the appointment, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “Sara Ali Khan’s confidence, authenticity and cultural connect makes her a natural fit for the brand.
"Sara Ali Khan embodies confidence, authenticity and modern Indian values while staying deeply connected to tradition. Her wide appeal and strong connect with younger audiences make her a natural fit for Kalyan Jewellers as we continue to strengthen our relationship with customers across generations," he said.
Expressing her excitement, Sara Ali Khan said she was delighted to partner with a brand known for its legacy and craftsmanship.
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"I'm honoured to be associated with Kalyan Jewellers, a brand that has earned the trust of generations through its commitment to quality, transparency and beautiful jewellery. I look forward to being part of this journey and connecting with audiences across the country," she said.
The announcement comes within a week of Kalyan Jewellers’ robust business update for the first quarter of FY27.
The company reported a 38% year-on-year growth in consolidated revenue in the June quarter, driven by healthy consumer demand across markets. Same-store sales were up roughly 28% and its international business was up nearly 35% in revenue.
