Cipla Health's Omnigel Campaign: "Aapki Khushi Ko Dard Ki Nazar Na Lage"

Cipla Health has announced the launch of its new campaign for Omnigel, titled "Aapki Khushi Ko Dard Ki Nazar Na Lage". This campaign takes an authentic approach to pain care by showcasing relatable, everyday moments where unexpected aches and pains disrupt life's simple joys.

The campaign film delves into slice-of-life scenarios, emphasizing the importance of managing pain effectively to maintain happiness and well-being. Omnigel aims to be the trusted partner in pain care for Indian consumers.

Shivam Puri, CEO of Cipla Health Ltd., commented on the campaign launch, stating, “Over the past four years, our journey with Omnigel has been driven by deep collaboration with consumers, uncovering cutting-edge insights that have enabled us to maintain consistent and meaningful communication. This focus on keeping the consumer at the core has been the key lever in propelling the brand from #3 in 2019 to becoming the #1 pain recovery brand today. We understand how everyday aches and pains can disrupt life's precious moments. Recognizing this, we developed a compelling campaign, ‘Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage,’ which we believe will deeply resonate with consumers. We will continue our commitment to be the trusted pain care partner for Indian consumers.”

Omnigel's new campaign reflects Cipla Health's dedication to understanding and addressing consumer needs, reinforcing its position as the leading pain recovery brand.