Electrolux appoints Omnicom Media Group for integrated media duties

The integrated media mandate for the home appliance brand Electrolux will be managed by Omnicom Media Group (OMG) India. The objective is to accelerate the company's market expansion by developing end-to-end media solutions for it.

Electrolux has roped with OMG as the company aims to expand its footprint in the nation. The Swedish giant is ready to make waves in the Indian market with its range of premium products by using the agency's analytics and insight-driven tools.

The elegant Scandinavian design and cutting-edge technology found in Electrolux's line of Care, Taste, and Well-being appliances have improved living for more than a century. Electrolux, a leading worldwide appliance company, just made its entry into India.

The company is confident that its consumers will have sustainable and improved living experiences, and it has ambitious growth targets for India. With products including air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers, and dryers, as well as coffee makers, warming drawers, cooker hoods, hobs, and ovens, Electrolux's sustainable product portfolio is made to satisfy the evolving needs of modern consumers.

As Electrolux ramps up its offering and presence in India to achieve sustainable growth, Team OMG will assist the brand by leveraging its talent, strategic capabilities, and data-driven approach.