Tag: Advertising

Business Spotlight
Publicis’ Bold Leap: Leo Awakens Creativity Across the Globe

Publicis’ Bold Leap: Leo Awakens Creativity Across the...

Publicis Groupe merges Leo Burnett and Publicis Worldwide to form Leo, promising...

Industry
Maitri Launches First-Ever 'World Introvert Day' Ad with BGMI

Maitri Launches First-Ever 'World Introvert Day' Ad with...

Maitri and BGMI celebrated 'World Introvert Day' with an innovative ad that resonated...

Industry
Radio Ad Volumes See 2% Growth in 2024: Insights Unveiled

Radio Ad Volumes See 2% Growth in 2024: Insights Unveiled

Radio ad volumes climbed 2% in 2024, led by innovative strategies and strong sectoral...

Industry
Skechers Unveils Stunning 3D Cricket Shoe Displays in Mumbai

Skechers Unveils Stunning 3D Cricket Shoe Displays in Mumbai

Skechers turned Mumbai's bus shelters into cricketing landmarks with 3D shoe displays,...

Inside Edge
Insights from Nikhil Narayanan: Advertising, Life Lessons, and Humor

Insights from Nikhil Narayanan: Advertising, Life Lessons,...

Advertising Pro Nikhil Narayanan Shares Insights on Creativity, Career Mishaps,...

Inside Edge
Shridhar Mishra Appointed Chief Business Officer at DIGIAD DMCC

Shridhar Mishra Appointed Chief Business Officer at DIGIAD...

Shridhar Mishra joins DIGIAD DMCC as Chief Business Officer, bringing 24 years of...

Industry
Tata Tea Gold Care Launches Smart Ads Tailored to Weather

Tata Tea Gold Care Launches Smart Ads Tailored to Weather

Tata Tea Gold Care’s weather-responsive ads redefine personalized advertising, delivering...

Industry
Nielsen and TikTok Join Forces for Cross-Media Ad Measurement

Nielsen and TikTok Join Forces for Cross-Media Ad Measurement

Nielsen and TikTok partner to provide cross-media ad performance measurement, offering...

Industry
Le Snoop Dogg Declares Publicis as the Top Dog of Advertising

Le Snoop Dogg Declares Publicis as the Top Dog of Advertising

Snoop Dogg crowns Publicis as the top ad giant in a playful film celebrating the...

Campaigns
Grey India Strengthens its Team with Varun Kohli

Grey India Strengthens its Team with Varun Kohli

Grey India appoints Varun Kohli as Senior Vice-President, Business – North to strengthen...

Industry
Creative Director Shikha Gupta Takes a Leap with New Agency

Creative Director Shikha Gupta Takes a Leap with New Agency

Shikha Gupta, a seasoned Creative Director, ventures out on her own with a new,...

Inside Edge
India's GDP Growth Continues to Influence Fluctuating Advertising Expenditure Trends

India's GDP Growth Continues to Influence Fluctuating Advertising...

India’s Advertising Spending Closely Tied to GDP Growth, Despite Economic Fluctuations...

Campaigns
Cats: The Purrfect Marketing Tool

Cats: The Purrfect Marketing Tool

Discover how cat memes are taking over the digital world and becoming a powerful...

Industry
HUL Cuts Ad Spend as Q2 Revenue Shows Modest Growth

HUL Cuts Ad Spend as Q2 Revenue Shows Modest Growth

HUL reported a 14.88% decrease in advertising spending for Q2 FY2024, while revenue...

Industry
Amazon Ads Enhances DSP and AMC for Advertisers in India

Amazon Ads Enhances DSP and AMC for Advertisers in India

Amazon Ads unveiled enhancements to DSP and AMC at unBoxed, focusing on full-funnel...

Campaigns
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Industry Veterans Launch Itch - Redefining Digital Advertising

Industry Veterans Launch Itch - Redefining Digital Advertising

In a swiftly evolving advertising and marketing panorama, a brand new virtual employer...