Supriya Pathak Channels Drama for Renee’s Midnight Kohl’s Bold Debut
Supriya Pathak transforms Renee Cosmetics’ Midnight Kohl campaign into a theatrical spectacle—melding dramatic flair with precision eyeliner for a mesmerising beauty statement.
Prakhar
A Kohl Couture Premiere
Renée Cosmetics has enlisted veteran actor Supriya Pathak to spearhead its new Midnight Kohl launch. Known for her commanding screen presence, Pathak brings theatrical gravitas to the hero film—an artfully lit, candle-lit stage where every brushstroke of kohl draws viewers deeper into a world of dramatic elegance.
The Drama of Definition
In the 45-second spot, Pathak enters in silhouette, her eyes hidden. As ambient tabla beats crescendo, she applies Midnight Kohl—a velvety, smudge-proof eyeliner—revealing expressive eyes that captivate like actors on a velvet-draped set. The tagline, “Define Your Performance,” underscores Kohl’s precision tip and intense color payoff.
Product Features in Focus
Close-ups spotlight the formula’s key benefits: a rich, carbon-black pigment that lasts 12 hours; a tapered tip for hair-fine wings; and a water-resistant finish that withstands stage lights—or monsoon rains. An insert sequence shows application tips and theatrical makeup hacks, positioning Midnight Kohl as both professional-grade and consumer-friendly.
Experiential Engagement
Renée has set up pop-up “Kohl Stages” in major metros, where visitors can book one-on-one masterclasses with celebrity makeup artists. Social media challenges invite users to share their own dramatic Kohl looks under #MyMidnightPerformance, with top entries winning full Renée kit giveaways.
Casting Beauty as Art
By merging Pathak’s dramatic flair with refined product storytelling, Renée elevates eyeliner from routine makeup to a performance art. The campaign speaks to confident women who view beauty as a mode of self-expression—and aren’t afraid to steal the spotlight.
Taking the Center Stage
As Midnight Kohl rolls out across e-tailers and beauty counters, Renée plans a behind-the-scenes web series exploring “Theatrical Makeup Through the Ages,” further linking the product to drama’s rich heritage. In a sector crowded with minimalist trends, Renée’s bold, stage-inspired storytelling ensures its kohl line stands out as a showstopper.
