Rannvijay Singha Partners with STRCH to Redefine Activewear
Rannvijay Singha collaborates with STRCH to redefine activewear with sweat-wicking, body-hugging designs tailored for fitness enthusiasts. Discover their revolutionary collection today.
Deepanjali
STRCH, one of India’s leading premium activewear brands, has introduced a game-changing activewear collection in collaboration with TV icon Rannvijay Singha. Through a new Digital Film, STRCH highlights its mission to empower fitness enthusiasts with unmatched comfort and functionality, featuring a revolutionary blend of nylon and spandex that moves beyond conventional polyester-based activewear.
The Digital Film showcases Rannvijay reflecting on the persistent calls of "Run, Run, Run Vijay," symbolizing the grueling demands of fitness enthusiasts. However, his fitness journey transforms as he dons STRCH’s innovative activewear, including sweat-wicking, body-hugging T-shirts and shorts. The film emphasizes STRCH’s core ethos: seamless movement, premium comfort, and performance-driven design.
According to Prithvi Bhagat, Founder of STRCH, this collaboration with Rannvijay embodies the brand’s commitment to revolutionizing activewear. “We’ve moved away from traditional polyester to focus on lightweight nylon and spandex, setting a new benchmark in comfort and functionality. Rannvijay’s passion for fitness resonates with STRCH’s vision to inspire a confident and active lifestyle,” said Bhagat.
Rannvijay Singha, well-known for his love of fitness, shared his enthusiasm for the brand: “STRCH activewear takes workouts to the next level. The comfort, stretch, and sweat-wicking features help me focus on my fitness goals without distractions. It’s exactly what fitness enthusiasts need.”
STRCH’s premium collection combines buttery-soft, lightweight nylon for moisture-wicking properties and spandex for enhanced stretch and durability. Designed specifically for Indian body types, the range offers a snug fit around the stomach and a 4-way stretch for unrestricted movement. These features make the collection ideal for both intense workouts and casual outings, blending functionality with style.
Fitness enthusiasts can shop the STRCH activewear range on its official website and leading platforms like Nykaa, Myntra, Amazon, and Flipkart. Additionally, the collection is available at flagship stores and pop-up events in key locations, offering a hands-on experience of its superior design and performance.
This collaboration between STRCH and Rannvijay marks a significant leap forward in India’s activewear market, inspiring individuals to incorporate fitness into their everyday lives with confidence and comfort.
