Kartik Aaryan highlights 'Fnacking' fun with Fanta in new campaign

Fanta, the vibrant and flavorful beverage brand from Coca-Cola India, has launched an exciting new campaign aimed at highlighting the joy of "Fnacking" — the delightful experience of enjoying Fanta Orange alongside one’s favorite snacks. This innovative campaign, conceptualized by Ogilvy, is designed to captivate audiences across various platforms including television, digital media, and outdoor advertising, spreading the cheer of Fanta to every corner of the nation.

The centerpiece of the campaign is a film featuring popular actor Kartik Aaryan, who brings the concept of "Fracking" to life. In this film, Kartik encourages consumers to seize the moment and build a perfect snacking ritual with the zesty taste of Fanta. The campaign taps into the current trend in India where the snacking landscape is burgeoning with experimentation, ranging from unusual snack combinations to testing viral food hacks and snack reviews. Amidst this culture of culinary innovation, Fanta positions itself as an essential enhancer, adding a burst of flavor to these delightful snacks.

The film portrays Kartik Aaryan showcasing the playful side of "Fnacking"—a term coined to capture the fun and excitement of snacking with Fanta. He vividly illustrates the joy of experimenting with Fanta Orange and various snacks, positioning the beverage as a catalyst for unconventional and adventurous snacking experiences, whether enjoyed at home or with friends. Kartik's lively and engaging portrayal helps to breathe life into the concept, making it relatable and enticing for consumers.

Sumeli Chatterjee, Senior Category Director of Sparkling Flavours at Coca-Cola India and South-West Asia, shared her enthusiasm about the campaign, stating, “We are celebrating Fnacking as the joy of snacking in its unique, flavourful Fanta way. This campaign emphasizes that snacking is not just about quelling hunger but about elevating the entire experience with flavours that excite the taste buds. We are thrilled that Kartik Aaryan agrees with us and loves to add Fanta to his snacking ritual, making every moment more vibrant and enjoyable. Fnacking is not just a moment but a delicious sensorial experience.”

Actor Kartik Aaryan also expressed his excitement about being part of the campaign. He said, “Being part of Fanta's Fnacking campaign has been amazing! Fanta's indulgent and flavourful Fnacking proposition is a game-changer. It's truly exhilarating for me to be involved in this captivating campaign that brings a Champion spirit and a fresh perspective to the table.”

Ritu Sharda, Chief Creative Officer at Ogilvy North, added her insights on the campaign’s creative direction. She explained, “We love experimenting with our snacks, constantly exploring unique combinations of flavours. This is why it comes as no surprise when you hear snack names like Samosa Bhel, Pakora Pav, and the likes. To demonstrate the coming together of Fanta and this culinary spirit, we've created a visually stunning world inspired by the Gram, where Kartik Aryan crafts these amazing snack fusions. With a playful twist, he enhances the flavour journey by adding a splash of delicious Fanta, transforming it into a "Fnack" (Fanta + Snack), making every bite more vibrant and enjoyable.”

Through this campaign, Fanta aims to redefine snacking as a joyful and flavorful experience, encouraging consumers to add a touch of Fanta to their snack times, thereby transforming ordinary moments into vibrant and delightful "Fnacking" experiences.