Shah Rukh and Dark Fantasy Ignite Imagination in Whimsical Campaign
Shah Rukh Khan and Sunfeast Dark Fantasy unite to celebrate imagination’s power—blending dreamy visuals and cinematic storytelling for the ultimate chocolate fantasy experience.
Prakhar
A King Khan-Sized Canvas
Sunfeast Dark Fantasy, the premium chocolate-filled biscuit brand, has roped in Bollywood icon Shah Rukh Khan to helm its latest campaign celebrating the limitless power of imagination. Director Abhinay Deo crafts a dreamy universe where everyday moments—rainy walks, rooftop stargazing, late-night tea—transform into epic adventures the moment you bite into a Dark Fantasy biscuit.
The Flavor of Fantasy
At the campaign’s heart is the signature chocolate-cream filling, encased in a crisp, cocoa-rich shell. Shah Rukh’s narration speaks of “a world where reality blurs with dreams,” inviting viewers to savor each biscuit as a ticket to cinematic wonder. Slow-motion close-ups of melting chocolate and twinkling city lights emphasize both taste and emotion.
Visual Storytelling Meets Brand Magic
The 60-second hero film begins with Shah Rukh seated at a dimly lit café table, gazing out as rain spatters the window. He takes a bite and suddenly finds himself on a vintage train hurtling through clouds—his Dark Fantasy biscuit the locomotive’s headlamp. Each subsequent scene—levitating tea cups, a carnival of floating lanterns—reinforces the idea that indulgence can spark boundless creativity.
Digital and In-Store Activation
To drive engagement, Sunfeast has launched an Instagram AR filter that projects miniature turret-like chocolate castles onto users’ hands when they “hold” a biscuit to the camera. In supermarkets, limited-edition packaging features QR codes linking to a micro-site where fans can remix campaign visuals into personalized “fantasy postcards” to share with friends.
Imagination as Brand Differentiator
In a crowded biscuit aisle, Dark Fantasy’s positioning as a catalyst for daydreaming gives it a memorable edge. By aligning with Shah Rukh Khan—whose career embodies grand storytelling—the brand cements its promise: every bite is a scene-stealer moment.
Sustaining the Dream
Beyond TV and digital, Sunfeast plans pop-up “Fantasy Lounges” in select malls, where visitors recline on velvet couches, sample freshly baked Dark Fantasy assortments, and pen their own “imagination diaries.” These immersive experiences aim to extend the campaign’s narrative, turning passive consumers into active storytellers.
