Taboola Teams with Samsung to Power News Recommendations on Devices
Taboola inks a strategic partnership with Samsung, integrating personalized news and content recommendations directly into Samsung device news panels for enhanced user engagement.
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Pioneering In-Device Discoverability
Taboola’s content-discovery engine will now surface tailored articles, videos, and sponsored stories within Samsung’s native News and Samsung Free panels, bypassing the need for apps or browsers to keep users informed.
Seamless User Experience
Samsung device owners will see a curated feed upon waking their phones: trending headlines, evergreen features, and brand-sponsored content, all powered by Taboola’s AI. The integration promises frictionless content discovery without additional downloads.
Win-Win for Publishers and Advertisers
Publishers gain incremental pageviews as Taboola channels readers directly to partners’ sites, while advertisers benefit from premium in-device slots with transparent performance tracking, a potent upgrade over web-only placements.
Data-Driven Personalization
Leveraging device-level insights (with user consent), Taboola refines recommendation algorithms to match reading habits, geography, and time of day, serving finance news in the morning, lifestyle content over lunch, and entertainment picks by evening.
Read Also: Taboola Strengthens News Partnership with Xiaomi’s IIBA
Charting the Future of Discoverability
This alliance signals a shift: content recommendation moves upstream into operating systems. As Samsung users engage more deeply, Taboola aims to roll out shoppable ads and interactive polls, further blurring the lines between content, commerce, and conversation.
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