Ayushmann Khurrana fronts Nautica's Spring/Summer collection campaign

Myntra Jabong, the wholesale entity under Myntra's umbrella, has made a significant announcement: they've chosen none other than the esteemed Bollywood actor and fashion icon, Ayushmann Khurrana, to represent the globally renowned lifestyle brand, Nautica, in India. This strategic move sees Khurrana taking the helm as the brand ambassador for Nautica's latest Spring/Summer collection campaign, which is set to make waves across the nation.

Nautica, recognized worldwide for its premium and fashion-forward appeal, offers a diverse array of categories spanning men's, women's, children's, home, and accessories. Available both in physical stores and online on platforms like Myntra and Flipkart, Nautica has established itself as a go-to destination for those seeking quality and style.

With Ayushmann Khurrana stepping into the spotlight as the face of Nautica's campaign, the brand aims to leverage his widespread popularity to forge deeper connections with premium fashion enthusiasts all over the country. Khurrana's national award-winning talent, coupled with his versatile acting prowess and impeccable fashion sense, perfectly aligns with Nautica's ethos. His relatable "boy-next-door" image and his unique ability to resonate with diverse consumer segments across geographical boundaries make him the ideal choice to further amplify the brand's visibility, ensuring it reaches every corner of the nation.

The advertising campaign shines a spotlight on Nautica's latest seasonal offerings, with Khurrana's visual presence emphasizing the effortless style and sophistication synonymous with the Nautica man. Through his confident portrayal, Khurrana showcases his individuality and authenticity, staying true to himself while embodying the essence of the brand. The campaign, spanning across print, outdoor, social media, and leading digital platforms, is geared towards men aged 22-60, highlighting Nautica's commitment to catering to a broad demographic.

A centerpiece of the campaign is the captivating 60-second digital ad film titled "Adventure’s Spirit," featuring Khurrana as the brand ambassador. Set against a breathtaking seascape backdrop, the film follows Khurrana on an adventurous escapade, where he finds solace in the freedom of the open sea. Sailing carefree, socializing, and basking in the warmth of the sun, Khurrana embodies the spirit of Nautica's Spring collection with effortless grace. Anchoring his yacht at the end of the day, Khurrana savors the tranquility of his journey, content with the experiences he's embraced.

Expressing his enthusiasm for the collaboration, Ayushmann Khurrana shares, "I’m thrilled to represent a prestigious brand like Nautica. Its philosophy resonates deeply with me, and the new summer collection seamlessly blends contemporary trends with adventurous spirit. My personal style seamlessly syncs with Nautica's aesthetic, and I look forward to bridging the gap between the brand and its audience."

Venu Nair, Chief of Strategic Partnerships and Omni Channel at Myntra, reflects on the significance of the campaign and the association with Ayushmann Khurrana. He remarks, "Nautica's latest Spring/Summer campaign beautifully encapsulates the adventurous spirit of the modern man. Through the film, Khurrana embodies the self-made persona synonymous with the Nautica brand. His established presence has the potential to captivate audiences nationwide and inspire them with his impeccable fashion sense. With Khurrana on board, we are confident that Nautica's brand presence will soar, resonating with the brand's target audience and Khurrana's dedicated fan base alike