DishTV’s Watcho Unveils FLIQS to Revolutionize Creator-Driven OTT Content
DishTV’s Watcho app debuts FLIQS—an affordable, AI-powered digital content hub empowering creators with monetisation, personalised viewing, and an ever-expanding library from ₹9 per title.
Prakhar
A Bold Leap into OTT Innovation
At WAVES 2025, DishTV India officially introduced FLIQS—a dedicated digital content segment within its Watcho app. As traditional satellite services evolve, FLIQS signals DishTV’s pivot from aggregation to curation, offering viewers exclusive films, series, and short-form videos all in a single, intuitive destination.
Fueling India’s Creator Economy
More than just a streaming catalogue, FLIQS embodies DishTV’s “creator’s economy” vision. By granting storytellers ownership and revenue share, the platform nurtures independent talent. Early steps such as last month’s CONTENT INDIA 2025 SUMMIT laid the groundwork; now, FLIQS enables creators to distribute and monetise directly within India—and beyond.
Prices That Speak to Every Wallet
Affordability is central: titles start at just ₹9, making premium digital content accessible to wider audiences. A rotating selection of free offerings keeps casual viewers engaged, while competitive pricing challenges larger OTT players to rethink their paywalls—especially in price-sensitive markets across Tier-2 and Tier-3 cities.
Personalized, AI-Powered Discovery
FLIQS employs machine-learning recommendations to match each viewer’s taste. Whether you crave regional dramas, international hits, or bite-sized comedy shorts, the AI-driven feed adapts in real time. Multi-screen support means you can begin a film on your phone during commute and finish it on TV by evening—seamless entertainment unlocked.
Features That Put Creators in Control
Beyond view counts and comments, FLIQS provides creators with granular analytics, flexible pricing options, and DRM-protected distribution. They retain intellectual property rights and decide where—and how—content appears. This transparency attracts digital natives seeking both reach and respect for their work.
A Library That Grows Daily
DishTV pledges continuous expansion: dubbed classics, international films, regional-language gems, and original productions. Upcoming partnerships promise legendary Bollywood titles and indie festival favourites. By filling gaps left by other platforms, FLIQS aims to become the go-to hub for both evergreen and emerging content.
Executive Insights: Vision Meets Strategy
Manoj Dobhal, CEO and Executive Director of DishTV India, positions FLIQS as more than a product launch: “This is a statement of intent—curated, exclusive storytelling in an affordable ecosystem.” V.K. Gupta, CTO and Business Head of Watcho, adds that FLIQS represents a transformational layer, delivering “uniqueness, exclusivity, and control” to viewers and creators alike.
Shaping the Future of Digital Entertainment
With FLIQS, DishTV cements its role in India’s OTT renaissance—challenging giants by championing creators, affordability, and personalization. As content consumption fragments, platforms that balance curation with community will win. DishTV’s strategic gamble on FLIQS may well redefine how Indians watch—and make—digital entertainment.
