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      AI Reads Emotions: The New Frontier for Brands

      Anureet Kaur Jun 12, 2025 0 24

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      MSys Technologies Rebrands as Aziro for AI Future

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  • Industry
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      Connected TV: The Future of Advertising in India

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      Alia Bhatt Shines in L’Oréal Paris Gloss Campaign

      Alia Bhatt Shines in L’Oréal Paris Gloss Campaign

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  • Analysis
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      Honda Cars India Posts 20% Growth in 2024 Sales

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      Major Brands Join ONDC to Revolutionize India’s E-Commerce Market

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      Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20 Lakhs

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  • Campaigns
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      Amazon and CaratLane Promise Fast, Sparkling...

      Anureet Kaur Jun 13, 2025 0 19

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      India’s Ad Market Booms as Global Growth Slows

      India’s Ad Market Booms as Global Growth Slows

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      KitKat’s “Snap to Decide” Gives Gen Z a Break

      KitKat’s “Snap to Decide” Gives Gen Z a Break

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  • Technology
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  • Business Spotlight
    • Apple’s Liquid Glass Interface Faces Backlash for Lack of Originality

      Apple’s Liquid Glass Interface Faces Backlash...

      Anureet Kaur Jun 13, 2025 0 30

      WPP Loses $1.7 Billion Mars Account to Publicis

      WPP Loses $1.7 Billion Mars Account to Publicis

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      Zakir Khan’s 60-City Tour: Comedy Goes Nationwide

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      Royal Enfield’s Meteor 350: Riding for Pure Joy

      Royal Enfield’s Meteor 350: Riding for Pure Joy

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      Apple’s New Mac Ad Turns Study Struggles Into Smarts

      Apple’s New Mac Ad Turns Study Struggles Into...

      Anureet Kaur Jun 9, 2025 0 42

  • Case Study
    • Campa Cola Comeback: Ambani’s Disruptive Strategy Shakes Indian Market

      Campa Cola Comeback: Ambani’s Disruptive Strategy...

      Anureet Kaur Jun 13, 2025 0 21

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Tag: Tv Media

Industry
Bonn Group launches Nutrients Rich Millet Based Bread in India

Bonn Group launches Nutrients Rich Millet Based Bread in...

Sumit Rawat May 22, 2023 0 76

Industry
Union Minister Bhupendra Yadav will be the keynote speaker at the BW Sustainable World Conclave 2023

Union Minister Bhupendra Yadav will be the keynote speaker...

Sumit Rawat May 19, 2023 0 62

Inside Edge
Go First Airlines CEO Kaushik Khona has filed for insolvency at NCLT

Go First Airlines CEO Kaushik Khona has filed for insolvency...

Sumit Rawat May 2, 2023 0 87

Industry
For the IPL, Star Sports has partnered with Airtel Digital TV and Tata Play.

For the IPL, Star Sports has partnered with Airtel Digital...

Sumit Rawat Apr 5, 2023 0 140

Inside Edge
Haldiram Snacks and Haldiram Foods' FMCG business has received approval from CCI

Haldiram Snacks and Haldiram Foods' FMCG business has received...

Sumit Rawat Apr 4, 2023 0 84

Inside Edge
Together, NBF and NBDA decide to boycott the DD Free Dish auctions.

Together, NBF and NBDA decide to boycott the DD Free Dish...

Sumit Rawat Mar 16, 2023 0 64

Inside Edge
Governance Now hosts a panel discussion about modern advertising practices.

Governance Now hosts a panel discussion about modern advertising...

Sumit Rawat Mar 2, 2023 0 82

Analysis
For fiscal years 21-22, the television sector had a 25% increase in ad income.

For fiscal years 21-22, the television sector had a 25%...

Sumit Rawat Feb 25, 2023 0 144

Industry
Electrolux appoints Omnicom Media Group for integrated media duties

Electrolux appoints Omnicom Media Group for integrated...

admin Nov 6, 2022 0 69

The integrated media campaign for Electrolux will be led by Omnicom Media Group...

Industry
Mobile Media Company Ventes Avenues Enters Into Distribution Agreement With Adsquare

Mobile Media Company Ventes Avenues Enters Into Distribution...

admin Nov 3, 2022 0 94

Ventes Avenues officially announced a partnership with Adsquare. According to the...

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Voting Poll

What makes you hit ‘skip’ on an ad?

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What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long
50 %
Uninteresting content
33.3 %
Annoying voiceovers
16.7 %

View Options

What do you think defines a great ad today?

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What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling
16.7 %
Bold humor
66.7 %
Visual creativity
0 %
Viral potential
16.7 %

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Campaigns
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