Cosmo Sunshield’s “SweatWhereItCounts” Campaign Champions Confident Summer Comfort
Cosmo Sunshield launches its “SweatWhereItCounts” campaign—blending sun protection with breathable designs to keep active urbanites cool, confident, and carefree all summer long.
Prakhar
Defining Sweat Zones
Cosmo Sunshield’s new campaign, “SweatWhereItCounts,” identifies key body areas prone to overheating—underarms, back, and chest—and spotlights scientifically engineered fabrics that wick moisture while blocking UV rays. By mapping these zones in playful graphics and lifestyle vignettes, the brand turns sun protection into a performance feature rather than a chore.
Fashion Meets Function
The hero film follows a city jogger, a rooftop yoga practitioner, and a park-side painter, each conquering their summer passion without a hint of discomfort. Close-ups reveal micro-vent panels and zero-odor finishes woven seamlessly into light, stretchable silhouettes—proof that sun-safe apparel can also be stylish.
Interactive Retail Activation
In select stores and pop-up pavilions, Cosmo Sunshield offers “Sweat Mapping” kiosks where shoppers undergo a quick thermal scan to discover their personal sweat zones. Staff then recommend the ideal Sunshield garments for their profile, making sun-safe shopping highly personalised.
Social Challenge: #SweatWhereItCounts
Cosmo invites fans to share sweaty-sesh selfies—whether cycling, skateboarding, or beach volleyball—tagged #SweatWhereItCounts. Weekly winners receive limited-edition Sunshield gear and VIP passes to a summer fitness festival, keeping the conversation alive across platforms.
Marketing Takeaway
By turning a common discomfort into a clear USP and gamifying the shopping experience, Cosmo Sunshield ensures that its summer campaign resonates both emotionally and functionally, reinforcing that true protection works where it matters most.
