Google Settles Android TV Antitrust Case in India for ₹2024 Crore
Google agrees to pay ₹2024 crore to settle Indian antitrust case over Android TV, pledging greater app‑store choice and fairer billing for Smart TV makers.
Prakhar
In a landmark resolution, Google has agreed to pay ₹2024 crore (roughly $250 million) to India’s Competition Commission, settling allegations that its Android TV policies stifled third‑party app stores and unfairly prioritised Google’s own Play Store.
Background of the Dispute
Smart TV manufacturers claimed that Google’s Play Store exclusivity forced them into revenue‑sharing deals and limited alternative app‑ecosystems. The CCI found that Google’s licensing terms, bundling search, browser, and Play Store, restricted consumer choice and increased costs.
Terms of the Settlement
Under the agreement, Google will:
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Allow preinstallation of third‑party app stores without extra fees
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Remove mandatory revenue share for preinstalled apps
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Maintain an open licensing policy for Android TV OEMs
These measures aim to foster competition, lower costs for manufacturers, and expand viewer options.
Industry Reactions
TV brands and developers have welcomed the settlement, anticipating a surge in niche streaming apps and custom storefronts. Consumers may soon see direct installs of regional OTT services, game emulators, and specialized educational platforms, unfiltered by Google’s ecosystem.
Global Implications
India’s decision mirrors regulatory scrutiny in the EU and US, where Big Tech faces antitrust probes. Google’s compliance in India signals potential concessions in other markets, reshaping the balance between platform control and open innovation.
Final Thoughts
By settling with the CCI, Google has taken a pragmatic step to preserve Android TV’s openness while avoiding protracted litigation. The decision promises a more competitive landscape for Smart TV apps, benefiting manufacturers, developers, and ultimately, viewers.
